Company Overview
About Depict
Depict.ai is a Stockholm-based e-commerce product discovery and recommendation company providing AI-powered search, product recommendations, and merchandising tools to online retailers — enabling e-commerce stores of all sizes to deliver Amazon-quality personalized product discovery experiences without Amazon's engineering team. Founded in 2019 and backed by Y Combinator (W20) with $19.9 million raised including a $17 million round in February 2022, Depict serves e-commerce brands and retailers in a product discovery AI market projected to reach $8.65 billion in 2025.
Business Model & Competitive Advantage
Depict's AI recommendation and search platform combines several product discovery capabilities: personalized product recommendations (showing each shopper products most relevant to their browsing and purchase history), visual search (finding products based on uploaded images), semantic search (understanding shopper intent from natural language queries like "comfortable shoes for standing all day"), and AI-assisted merchandising (automatically optimizing category page product ordering to maximize conversion). The platform integrates with Shopify, WooCommerce, and other major e-commerce platforms through pre-built connectors.
Competitive Landscape 2025–2026
In 2025, Depict competes in the e-commerce product discovery and personalization market with Algolia (NASDAQ: ALGN, enterprise search and discovery, $900M+ raised), Constructor.io (AI-powered e-commerce search with strong conversion focus), Klevu (e-commerce search, $50M+ raised), and Bloomreach (digital experience platform) for e-commerce product discovery automation. The AI-driven search and discovery market has grown dramatically as e-commerce brands recognize that product discovery quality directly impacts conversion — improving search relevance from 60% to 85% accuracy translates to measurable revenue gains. Depict's YC backing and European headquarters reflect strong Scandinavian e-commerce market traction. The 2025 strategy focuses on growing mid-market e-commerce accounts, deepening the AI visual merchandising capabilities, and building the A/B testing framework that demonstrates discovery improvement impact on conversion.
Recent Activity
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Emerging Innovator
Depict is an emerging player bringing innovative solutions to the E-commerce market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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