Dayforce logo

Dayforce(DAY)

Leader

Minneapolis HCM software rebranded from Ceridian (NYSE: DAY) ~$1.73B FY2024 revenue (+14%); Dayforce unified employee record, 6.3M users, global payroll 160+ countries competing with Workday and ADP.

93
AI Score
Grade A↑ Trending
AI Visibility Score (Beta)
Manufacturing & IndustryEnterpriseDAYWebsiteUpdated March 2026
Customers
6.3M

Brand Intelligence Graphcompany

Company Overview

About Dayforce

Dayforce, Inc. (formerly Ceridian HCM Holding Inc.) is a Minneapolis, Minnesota-based human capital management (HCM) software company — publicly traded on the New York Stock Exchange (NYSE: DAY) as an S&P 500 Information Technology component — providing cloud-native payroll, workforce management, talent management, benefits administration, and HR analytics software through the Dayforce platform to approximately 6,700 customers and 6.3 million active users globally through approximately 8,600 employees. The company rebranded from Ceridian HCM to Dayforce, Inc. in January 2024, aligning the corporate name with its flagship Dayforce product to accelerate enterprise market positioning and reduce brand confusion between the parent company and product names. In fiscal year 2024, Dayforce reported revenues of approximately $1.73 billion (+14% year-over-year), with Dayforce recurring services revenue (SaaS subscription revenue from Dayforce HCM platform customers) growing 18% as the company continued converting Ceridian's legacy Powerpay and Bureau payroll customers to the cloud-native Dayforce platform. CEO David Ossip built the Dayforce platform from scratch after acquiring Dayforce (the workforce management product, originally a Canadian startup) for Ceridian in 2012 and deploying it as Ceridian's cloud HCM replacement for the legacy mainframe payroll system — making Dayforce a rare enterprise software success story of a mature payroll company successfully transitioning its entire business to a next-generation cloud platform rather than being displaced by cloud-native challengers.

Business Model & Competitive Advantage

Dayforce's human capital management platform model creates competitive advantages through the unified "single employee record" architecture: unlike legacy HCM systems (SAP HCM, Oracle HCM Cloud, ADP Workforce Now) where payroll, time & attendance, benefits, and talent management are separate systems integrated through APIs, Dayforce maintains a single real-time employee record that flows immediately from time clock punches to pay calculations to GL posting — eliminating the batch processing delays and data reconciliation labor that multi-system HCM configurations require. A Dayforce customer running a 10,000-employee healthcare system can process payroll calculations continuously throughout the pay period (seeing real-time labor cost accruals) rather than running a single batch payroll cycle at period end — providing financial reporting accuracy and compliance confidence that matters in regulated industries. The global payroll expansion (Dayforce Global Payroll supporting payroll compliance in 160+ countries) enables multinational customers to consolidate payroll and HR onto a single global platform rather than maintaining separate country-specific payroll systems with complex data feeds.

Competitive Landscape 2025–2026

In 2025, Dayforce competes in enterprise human capital management against Workday (NASDAQ: WDAY, $7.7B revenue, cloud HCM for large enterprises), ADP (NASDAQ: ADP, $19B revenue, payroll and HCM market leader by customer count), and UKG (private, $3B+ revenue — formed by Kronos and Ultimate Software merger — workforce management and HCM) for enterprise payroll system replacement opportunities, mid-market HCM platform expansion, and global payroll consolidation mandates from multinational corporations. The Dayforce rebrand from Ceridian creates both a brand clarity opportunity (enterprise buyers evaluating "Dayforce" as a modern HCM platform rather than "Ceridian" as a legacy payroll bureau) and a transition risk (established Ceridian partnerships and analyst relationships requiring rebrand communication). Workday's dominant position in large enterprise HCM (1,000+ employee companies where Workday HCM and Workday Financial Management create an integrated ERP platform) creates a ceiling on Dayforce's upper enterprise penetration without Dayforce adding ERP financial capabilities. The 2025 strategy focuses on Dayforce platform global expansion (adding country-specific payroll compliance for additional geographies), mid-market customer acquisition (500-5,000 employee companies where Dayforce competes with ADP and Ceridian legacy), and the Dayforce Wallet earned wage access product (real-time pay advance as employee retention benefit).

Founded
1992
Headquarters
Minneapolis, Minnesota, United States
Revenue
$1.73B
Customers
6.3M
Curated content • Fact-checked and verified

The Dayforce Story

Founded in 1992
Minneapolis, Minnesota, United States
Founded by Control Data Corporation (CDC)

Founders

Control Data Corporation (CDC)

Recent Activity

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Company Timeline

Major milestones in Dayforce's journey

11
Total Events
5
Acquisitions

Leadership Team

Meet the leaders behind Dayforce

David Ossip

Chair of the Board and Chief Executive Officer

David Ossip is the founder of Dayforce Corporation and has served as Chair since August 2015 and CEO since November 2023 (previously Co-CEO from February 2022 to November 2023). He led the transformation of Ceridian into a cloud-first HCM leader and oversaw the 2024 brand transition to Dayforce. Under his leadership, Dayforce achieved six consecutive years as a Gartner Magic Quadrant Leader.

Steve Holdridge

President and Chief Operating Officer

Steve Holdridge serves as President and Chief Operating Officer, overseeing Dayforce's global operations, customer success, and go-to-market strategies. He plays a key role in scaling the company's operations to support rapid customer growth and international expansion.

Jeremy Johnson

Executive Vice President, Chief Financial Officer

Jeremy Johnson serves as EVP and Chief Financial Officer, managing Dayforce's financial strategy, planning, and investor relations. He has guided the company through its public listing, brand transformation, and the $12.3 billion Thoma Bravo acquisition process.

Joe Korngiebel

Chief Strategy, Product, and Technology Officer

Joe Korngiebel leads Dayforce's product strategy, technology development, and innovation initiatives. He oversees the development of the unified HCM platform and drives the integration of AI and advanced analytics capabilities across all product modules.

Sam Alkharrat

Chief Revenue Officer

Sam Alkharrat serves as Chief Revenue Officer, leading Dayforce's global sales organization and revenue growth strategies. He focuses on expanding the customer base across different market segments and geographies while driving adoption of the full platform suite.

Amy Cappellanti-Wolf

Executive Vice President and Chief People Officer

Amy Cappellanti-Wolf was appointed EVP and Chief People Officer in April 2024. She leads Dayforce's human resources strategy, talent development, and culture initiatives, embodying the company's mission to Make Work Life Better for its own employees.

Chelsey Griggs

Chief Transformation Officer

Chelsey Griggs serves as Chief Transformation Officer, leading organizational change initiatives and ensuring Dayforce's internal operations align with its strategic priorities and customer-centric values.

Carrie Rasmussen

Chief Information Officer

Carrie Rasmussen serves as Chief Information Officer, overseeing Dayforce's internal IT infrastructure, security, and technology operations that support the company's global workforce and business operations.

Bill McDonald

Executive Vice President, General Counsel, and Corporate Secretary

Bill McDonald serves as EVP, General Counsel, and Corporate Secretary, managing all legal affairs, regulatory compliance, corporate governance, and the legal aspects of the Thoma Bravo acquisition.

Erik Zimmer

Executive Vice President, Head of M&A and Investor Relations

Erik Zimmer leads Dayforce's merger and acquisition strategy and investor relations activities, managing relationships with shareholders and identifying strategic acquisition opportunities to enhance the platform's capabilities.

Key Differentiators

Market Leader

Dayforce is recognized as a market leader in the Manufacturing sector, demonstrating strong industry presence and customer trust.

Enterprise Scale

With $1.73B in revenue, Dayforce operates at enterprise scale with proven market validation.

Massive User Base

Trusted by 6.3M worldwide, demonstrating broad market appeal and proven reliability.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

93
↑ Trending

Based on estimated brand signals. Historical tracking coming soon.

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