Coinrule

Coinrule is an automated trading platform for cryptocurrency, DeFi, ETFs, and stocks — enabling investors and traders to create rule-based trading bots without coding knowledge, using a visual "if-this-then-that" rule builder that executes trades automatically based on price conditions, technical indicators, and time-based triggers. Founded in 2017 in London and backed by Y Combinator, Coinrule raised $3.55 million from investors and serves retail traders, crypto investors, and portfolio managers globally with tiered subscription plans.\n\nCoinrule's platform allows users to connect their crypto exchange accounts (Binance, Coinbase, Kraken, and others) and create automated trading strategies without writing code — setting rules like "buy ETH when the RSI falls below 30 and sell when it rises above 70" or "DCA into Bitcoin with $100 every week." The platform provides pre-built templates for common strategies (trend following, DCA, stop-loss protection) that beginners can deploy immediately, alongside advanced features for experienced traders. Multi-exchange support allows portfolio management across different venues.\n\nIn 2025, Coinrule competes in the crypto automated trading market with 3Commas (the leading crypto bot platform), Pionex (built-in trading bots), CryptoHopper, and Shrimpy for algorithmic crypto trading without coding. The cryptocurrency market's recovery in 2024-2025 (with Bitcoin ETF approval and price appreciation) has revived retail trading interest and demand for automation tools that manage portfolios during volatile markets. Coinrule's non-technical audience positioning (visual rule builder versus code-based platforms) serves traders who understand trading concepts but lack programming skills. The 2025 strategy focuses on expanding stock and ETF trading automation alongside crypto, growing the template library for new market conditions, and adding AI-powered strategy recommendations.