Company Overview
About Clutter
Clutter was founded in 2013 in Los Angeles, California, as a technology-enabled storage and moving company designed to eliminate the friction of traditional self-storage. The core model: a Clutter truck comes to the customer's location, professionally packs and photographs all stored items creating an itemized digital inventory accessible via the Clutter app, then transports items to a secure climate-controlled warehouse. Customers can request specific items back at any time, with Clutter delivering them to the door. This "smart storage" model removed the need to visit a storage unit and provided unprecedented visibility into stored belongings.
Business Model & Competitive Advantage
Clutter raised approximately $300 million in venture capital — including backing from SoftBank Group — and was valued at over $1 billion at its peak, achieving unicorn status. However, the capital-intensive unit economics of physically operating trucks, drivers, and warehouse infrastructure proved difficult to scale profitably. In June 2023, Iron Mountain — the global records management and data storage giant — acquired Clutter for approximately $15 million, a fraction of its peak valuation, reflecting the severe capital erosion of the business. Under Iron Mountain's ownership, Clutter has been stabilized and continues to operate as an on-demand storage brand.
Competitive Landscape 2025–2026
The company has since merged with MakeSpace, another on-demand storage competitor, forming a combined platform operating under the Clutter brand that covers more than 6,500 cities and towns across North America — reaching approximately 60% of Americans. The combined entity operates 17 warehouse facilities and continues to offer pickup, cataloging, storage, and delivery services to residential and commercial customers. Iron Mountain's operational infrastructure and established storage network provide the financial foundation for Clutter to continue growing its tech-enabled consumer storage offering.
Key Differentiators
Strong Challenger
Clutter is an established challenger with significant market presence and competitive offerings in Consumer Lifestyle & Wellness.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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