Company Overview
About Clutter
Clutter was founded in 2013 in Los Angeles, California, as a technology-enabled storage and moving company designed to eliminate the friction of traditional self-storage. The core model: a Clutter truck comes to the customer's location, professionally packs and photographs all stored items creating an itemized digital inventory accessible via the Clutter app, then transports items to a secure climate-controlled warehouse. Customers can request specific items back at any time, with Clutter delivering them to the door. This "smart storage" model removed the need to visit a storage unit and provided unprecedented visibility into stored belongings.
Business Model & Competitive Advantage
Clutter raised approximately $300 million in venture capital — including backing from SoftBank Group — and was valued at over $1 billion at its peak, achieving unicorn status. However, the capital-intensive unit economics of physically operating trucks, drivers, and warehouse infrastructure proved difficult to scale profitably. In June 2023, Iron Mountain — the global records management and data storage giant — acquired Clutter for approximately $15 million, a fraction of its peak valuation, reflecting the severe capital erosion of the business. Under Iron Mountain's ownership, Clutter has been stabilized and continues to operate as an on-demand storage brand.
Competitive Landscape 2025–2026
The company has since merged with MakeSpace, another on-demand storage competitor, forming a combined platform operating under the Clutter brand that covers more than 6,500 cities and towns across North America — reaching approximately 60% of Americans. The combined entity operates 17 warehouse facilities and continues to offer pickup, cataloging, storage, and delivery services to residential and commercial customers. Iron Mountain's operational infrastructure and established storage network provide the financial foundation for Clutter to continue growing its tech-enabled consumer storage offering.
Key Differentiators
Strong Challenger
Clutter is an established challenger with significant market presence and competitive offerings in Consumer Lifestyle & Wellness.
Frequently Asked Questions
Similar Brands
Rover Group
Rover Group is the world's largest online marketplace for pet care services, connecting pet owners with a network of over 500,000 independent pet service providers across the United States, Canada, Eu
Mindbody
Mindbody is the dominant business management software platform for the fitness, wellness, and beauty industry, headquartered in San Luis Obispo, California. Founded in 2001, the company has raised ove
Bass Pro Shops
Bass Pro Shops is the largest specialty outdoor sporting goods retailer in the United States, selling fishing, hunting, camping, boating, and outdoor recreation gear through destination retail stores
Ulta Beauty
Ulta Beauty is the largest US beauty retailer — operating 1,400+ stores across 50 states that combine prestige, mass-market, and salon product sales with in-store salon and beauty services in a single
WellHub
WellHub, formerly known as Gympass, is a New York City-based corporate wellness platform that gives employees access to a broad network of gyms, fitness studios, wellness apps, and mental health resou
Bath & Body Works
Bath & Body Works is America's leading specialty retailer of personal care and home fragrance products — body lotions, shower gels, hand soaps, and scented candles — sold through approximately 1,800 U
Compare Clutter with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Clutter? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Clutter Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Clutter vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →