Company Overview
About Barbasol
Barbasol is an American shaving cream brand, recognized by its iconic striped can, that has been providing affordable, reliable shaving cream to American men since 1919. Founded in Indianapolis by MIT chemistry professor Frank Shields, Barbasol was initially sold as a concentrate shaved cream that required no pre-wetting of the face — a practical innovation that simplified the morning shave routine. The brand is now owned by Perio Inc., a specialty personal care company focused on value-priced shaving and grooming products.
Business Model & Competitive Advantage
Barbasol's classic product line includes its original white and blue striped aerosol cans in scents including Regular, Pacific Rush, Soothing Aloe, and Extra Moisturizing. The brand is positioned as the value shaving cream option in the mass market, competing on price and availability in major retailers including Walmart, Target, CVS, and Dollar General. Barbasol has maintained a loyal customer base among men who value the functional, no-frills approach to shaving cream.
Competitive Landscape 2025–2026
In 2025, Barbasol faces the broader category challenge of declining shaving frequency among American men as beard and stubble styles have normalized. The brand has responded by maintaining its value pricing advantage and expanding into new formats including gel formulas and added skincare benefits. Barbasol's most famous cultural moment came from Jurassic Park (1993), where a Barbasol can was used to smuggle dinosaur embryos — a connection the brand has occasionally leveraged for nostalgia marketing. The brand competes with Edge, Gillette Foamy, and premium players like Pacific Shaving Company in the shaving cream category.
Open Positions
Reddit Discussions
Key Differentiators
Emerging Innovator
Barbasol is an emerging player bringing innovative solutions to the Beauty & Personal Care market.
Frequently Asked Questions
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