Brand Intelligence Graphcompany
Company Overview
About Backblaze
Backblaze is a cloud storage and backup company providing two primary services: Backblaze Computer Backup (unlimited personal computer backup for $99/year) and B2 Cloud Storage (S3-compatible object storage at $6/TB/month, significantly cheaper than AWS S3). Listed on NASDAQ (NASDAQ: BLZE) and headquartered in San Mateo, California, Backblaze generated $127.6 million in revenue in FY2024 (up 25% year-over-year) with B2 Cloud Storage contributing $63.3 million (up 36%) as the faster-growing segment driving the business.
Business Model & Competitive Advantage
Backblaze B2 Cloud Storage is an S3-compatible API object storage service priced significantly below AWS S3, Google Cloud Storage, and Azure Blob Storage — making it the cost-preferred option for AI/ML data storage, media storage, and backup repositories where storage costs are significant. The AI tailwind has accelerated B2 growth: AI customers grew 70% year-over-year and AI data stored on B2 grew 40x year-over-year through 2025, as AI training datasets and model artifacts require large-scale, affordable object storage. The Computer Backup product serves 417,000+ consumers and small businesses backing up files.
Competitive Landscape 2025–2026
In 2025, Backblaze's B2 ARR reached $81.8 million (up 26% YoY) with total ARR at $147.2 million, and the company targeted Q4 2025 free cash flow positivity as the business scales toward sustainable profitability. B2 Cloud Storage competes directly with AWS S3 (Backblaze charges no egress fees for data transferred to Cloudflare, a key differentiator), Wasabi, and DigitalOcean Spaces for the price-sensitive object storage market. The 2025-2026 strategy focuses on capturing AI infrastructure storage demand, expanding B2 as the storage backend for content delivery and media workflows, and continuing the transition from a backup-centric to a cloud storage platform company.
Recent Activity
View all →See what the strongest projects from the Backblaze Generative AI Media Hackathon had in common. These five generative media apps show how storage and orchestration become part of production-ready design. The post Results from the Backblaze Generative AI Media Hackathon appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Backblaze Drive Stats has been cited in more than 105 academic papers and AI/ML projects since 2018. Explore the research it powers and download the dataset. The post Backblaze Drive Stats: How an Open Dataset Powers Academic and AI/ML Research appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
GenAI can finally unlock the 90% of enterprise data trapped in unstructured formats—but legacy storage wasn't built for continuous indexing, vectorization, and RAG workflows. Learn why always-hot, high-throughput storage is becoming a prerequisite for production AI performance, accuracy, and cost efficiency. The post 90% of Enterprise Data Is Unstructured, and GenAI Can’t Use It Without Better Storage appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Backup and cloud storage solve different problems. Learn when to use Backblaze Computer Backup, when B2 Cloud Storage is the better fit, and why many organizations use both to protect endpoints, store growing datasets, and support data throughout its lifecycle. The post Computer Backup vs. Cloud Storage: Which Do You Need? appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Quarterly Report filed 2026-08-03
Material Event filed 2026-08-03
Most AI projects don't fail because of the model—they fail because of the data. Learn how to build an AI-ready data pipeline from ingestion onward. The post AI Data Pipeline 101: Ingest & Archive appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Read the Q2 2026 Network Stats report to see the latest in cloud storage and neocloud networking trends. The post Network Stats for Q2 2026: All Eyes on Neocloud Traffic Variance appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Cloud storage vendors compete aggressively to sign you up, then make it expensive and complicated to move your data out. Learn why migration friction has become part of the cloud business model, and how Backblaze Universal Data Migration helps remove barriers to exit. The post Cloud Vendors Make It Easy to Get In. They’re Counting on It Being Hard to Leave. appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Read the Q1 2026 Drive Stats Report to see the latest on failure rates of over 340,000 hard drives. The post Backblaze Drive Stats for Q1 2026 appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
New frontier AI models can now perform expert-level offensive cybersecurity tasks, shrinking the gap between vulnerability discovery and exploitation while lowering the barrier for attackers. For IT leaders, that means detection alone is no longer enough. The post AI Can Now Execute 73% of Expert-Level Cyberattacks. Here’s What IT Leaders Need to Do. appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Material Event filed 2026-07-02
Key Differentiators
Emerging Innovator
Backblaze is an emerging player bringing innovative solutions to the Infrastructure market.
Growth Stage
Backblaze has achieved $127.6M in revenue, demonstrating strong product-market fit.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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