Brand Intelligence Graphcompany
Company Overview
About Backblaze
Backblaze is a cloud storage and backup company providing two primary services: Backblaze Computer Backup (unlimited personal computer backup for $99/year) and B2 Cloud Storage (S3-compatible object storage at $6/TB/month, significantly cheaper than AWS S3). Listed on NASDAQ (NASDAQ: BLZE) and headquartered in San Mateo, California, Backblaze generated $127.6 million in revenue in FY2024 (up 25% year-over-year) with B2 Cloud Storage contributing $63.3 million (up 36%) as the faster-growing segment driving the business.
Business Model & Competitive Advantage
Backblaze B2 Cloud Storage is an S3-compatible API object storage service priced significantly below AWS S3, Google Cloud Storage, and Azure Blob Storage — making it the cost-preferred option for AI/ML data storage, media storage, and backup repositories where storage costs are significant. The AI tailwind has accelerated B2 growth: AI customers grew 70% year-over-year and AI data stored on B2 grew 40x year-over-year through 2025, as AI training datasets and model artifacts require large-scale, affordable object storage. The Computer Backup product serves 417,000+ consumers and small businesses backing up files.
Competitive Landscape 2025–2026
In 2025, Backblaze's B2 ARR reached $81.8 million (up 26% YoY) with total ARR at $147.2 million, and the company targeted Q4 2025 free cash flow positivity as the business scales toward sustainable profitability. B2 Cloud Storage competes directly with AWS S3 (Backblaze charges no egress fees for data transferred to Cloudflare, a key differentiator), Wasabi, and DigitalOcean Spaces for the price-sensitive object storage market. The 2025-2026 strategy focuses on capturing AI infrastructure storage demand, expanding B2 as the storage backend for content delivery and media workflows, and continuing the transition from a backup-centric to a cloud storage platform company.
Recent Activity
View all →Backblaze B2 now integrates with Suite Studios S3 Native File Streaming, giving teams high-performance, drive-like access to cloud data. Work directly with standard S3-compatible objects across media, scientific, geospatial, and engineering workflows without duplicating datasets or creating new storage silos. The post Backblaze B2 x Suite Studios: S3 Native File Streaming Turns B2 Cloud Storage Into a High-Performance Drive appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
The Backblaze B2 MCP Server gives AI agents a safe, standard way to operate cloud object storage. Connect MCP-compatible clients to scoped B2 application keys, manage files and buckets, move large objects directly, and control destructive actions with configurable safeguards. The post Introducing the Backblaze B2 MCP Server appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
TAMS organizes live media by time, giving distributed production teams faster access to shared footage. See how Backblaze B2, LiveWyer, CuttingRoom, and Drastic Technologies create an interoperable, cloud-native workflow for ingest, editing, playback, distribution, and archive with economics at scale. The post Four Platforms, One Timeline: Bringing TAMS Workflow to Life on Backblaze B2 appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Code42 support ends in 2026, but CrashPlan isn’t the automatic successor it appears to be. Before migrating, understand the companies’ split, CrashPlan’s ownership, potential storage limits, evolving positioning, and the questions IT teams should ask when evaluating better backup alternatives. The post Code42 Is Shutting Down. Is CrashPlan the Safe Choice, or Just the Convenient One? appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Starting September 14, Backblaze B2 will automatically encrypt every new upload and destination copy at rest with AES-256. Always-on SSE-B2 strengthens security without application changes, added costs, or performance impact, while preserving SSE-C for customer-managed encryption keys when required instead. The post Backblaze B2 To Encrypt New Uploads by Default appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Adobe’s experience reveals why GPUs sit idle during AI model training: slow storage, insufficient throughput, and uneven workloads. Learn how storage bottlenecks and uneven data loading leave expensive GPUs idle—and how always-hot, high-throughput object storage keeps AI training pipelines running efficiently at scale while reducing wasted compute costs. The post Why Your GPU Is Sitting Idle: The Data Pipeline Problem No One Talks About appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Material Event filed 2026-08-24
Simplify Mac backup deployment with Backblaze and Jamf. Flexible user matching reduces manual setup, streamlines onboarding, and helps IT teams protect every device using their existing Jamf workflows. The post Jamf Administrators: Your Backup Deployment Just Got Simpler appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Material Event filed 2026-08-19
See what the strongest projects from the Backblaze Generative AI Media Hackathon had in common. These five generative media apps show how storage and orchestration become part of production-ready design. The post Results from the Backblaze Generative AI Media Hackathon appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Backblaze Drive Stats has been cited in more than 105 academic papers and AI/ML projects since 2018. Explore the research it powers and download the dataset. The post Backblaze Drive Stats: How an Open Dataset Powers Academic and AI/ML Research appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
GenAI can finally unlock the 90% of enterprise data trapped in unstructured formats—but legacy storage wasn't built for continuous indexing, vectorization, and RAG workflows. Learn why always-hot, high-throughput storage is becoming a prerequisite for production AI performance, accuracy, and cost efficiency. The post 90% of Enterprise Data Is Unstructured, and GenAI Can’t Use It Without Better Storage appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Key Differentiators
Emerging Innovator
Backblaze is an emerging player bringing innovative solutions to the Infrastructure market.
Growth Stage
Backblaze has achieved $127.6M in revenue, demonstrating strong product-market fit.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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