Brand Intelligence Graphcompany
Company Overview
About Backblaze
Backblaze is a cloud storage and backup company providing two primary services: Backblaze Computer Backup (unlimited personal computer backup for $99/year) and B2 Cloud Storage (S3-compatible object storage at $6/TB/month, significantly cheaper than AWS S3). Listed on NASDAQ (NASDAQ: BLZE) and headquartered in San Mateo, California, Backblaze generated $127.6 million in revenue in FY2024 (up 25% year-over-year) with B2 Cloud Storage contributing $63.3 million (up 36%) as the faster-growing segment driving the business.
Business Model & Competitive Advantage
Backblaze B2 Cloud Storage is an S3-compatible API object storage service priced significantly below AWS S3, Google Cloud Storage, and Azure Blob Storage — making it the cost-preferred option for AI/ML data storage, media storage, and backup repositories where storage costs are significant. The AI tailwind has accelerated B2 growth: AI customers grew 70% year-over-year and AI data stored on B2 grew 40x year-over-year through 2025, as AI training datasets and model artifacts require large-scale, affordable object storage. The Computer Backup product serves 417,000+ consumers and small businesses backing up files.
Competitive Landscape 2025–2026
In 2025, Backblaze's B2 ARR reached $81.8 million (up 26% YoY) with total ARR at $147.2 million, and the company targeted Q4 2025 free cash flow positivity as the business scales toward sustainable profitability. B2 Cloud Storage competes directly with AWS S3 (Backblaze charges no egress fees for data transferred to Cloudflare, a key differentiator), Wasabi, and DigitalOcean Spaces for the price-sensitive object storage market. The 2025-2026 strategy focuses on capturing AI infrastructure storage demand, expanding B2 as the storage backend for content delivery and media workflows, and continuing the transition from a backup-centric to a cloud storage platform company.
Recent Activity
View all →GPU availability is only half the equation for AI cloud performance. As AI workloads scale, upstream object storage must deliver sustained throughput, predictable data movement, and fast rehydration to keep expensive GPU clusters fully utilized. The post GPUs Are Only Half the Equation appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Teams that invest in annotation infrastructure early—combining tools like CVAT with scalable storage like Backblaze B2—build data operations that sustain computer vision models through their entire lifecycle and into the era of world models. The post Data Annotation Infrastructure: Building a Scalable Pipeline with CVAT and B2 Object Storage appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Learn how to build resilient infrastructure that stands up to persistent adversaries who probe your environment through traffic abuse and credential attacks. The post Defense by Design: Building Infrastructure That Assumes Adversaries appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Quarterly Report filed 2026-05-04
Material Event filed 2026-05-04
Read the Q1 2026 Network Stats report to see the latest in cloud storage and neocloud networking trends. The post Network Stats for Q1 2026: Neocloud Traffic Trends appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Backblaze B2 Neo wins the NAB Show 2026 Product of the Year Award, recognizing its breakthrough as a high-performance, white-label cloud storage solution for media and AI platforms. The post Backblaze B2 Neo Wins NAB Show 2026 Product of the Year appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
The rise of AI workloads is changing infrastructure criteria, shifting the focus from storage capacity to sustained throughput capability, portability, and network proximity. The post Point-to-Point at 100Gbps: What AI-Grade Infrastructure Actually Requires appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Backblaze is showcasing ten partners at NAB Show 2026 who are building cost-efficient, deeply integrated media workflow solutions—such as AI-driven content monetization, file streaming, high-speed data transfer, and real-time review—on top of the Backblaze storage platform. The post Meet the Partners Building the Future of Media Workflows with Backblaze appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Learn how changes in cloud sync technology affect your backup coverage and what Backblaze is doing to keep your files protected. The post The Changing Landscape of Cloud Sync, and What It Means for Your Backup appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Proxy Statement filed 2026-04-15
As autonomous agents scale, cloud storage provides the critical durable layer for managing the full data lifecycle—ingestion, versioning, archival, and retention—of operational artifacts and compliance data beyond the ephemeral NemoClaw runtime. The post Data Orchestration in the Age of Autonomous Agents: Architectural Patterns Building on NemoClaw & OpenClaw appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Key Differentiators
Emerging Innovator
Backblaze is an emerging player bringing innovative solutions to the Infrastructure market.
Growth Stage
Backblaze has achieved $127.6M in revenue, demonstrating strong product-market fit.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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