Brand Intelligence Graphcompany
Company Overview
About Backblaze
Backblaze is a cloud storage and backup company providing two primary services: Backblaze Computer Backup (unlimited personal computer backup for $99/year) and B2 Cloud Storage (S3-compatible object storage at $6/TB/month, significantly cheaper than AWS S3). Listed on NASDAQ (NASDAQ: BLZE) and headquartered in San Mateo, California, Backblaze generated $127.6 million in revenue in FY2024 (up 25% year-over-year) with B2 Cloud Storage contributing $63.3 million (up 36%) as the faster-growing segment driving the business.
Business Model & Competitive Advantage
Backblaze B2 Cloud Storage is an S3-compatible API object storage service priced significantly below AWS S3, Google Cloud Storage, and Azure Blob Storage — making it the cost-preferred option for AI/ML data storage, media storage, and backup repositories where storage costs are significant. The AI tailwind has accelerated B2 growth: AI customers grew 70% year-over-year and AI data stored on B2 grew 40x year-over-year through 2025, as AI training datasets and model artifacts require large-scale, affordable object storage. The Computer Backup product serves 417,000+ consumers and small businesses backing up files.
Competitive Landscape 2025–2026
In 2025, Backblaze's B2 ARR reached $81.8 million (up 26% YoY) with total ARR at $147.2 million, and the company targeted Q4 2025 free cash flow positivity as the business scales toward sustainable profitability. B2 Cloud Storage competes directly with AWS S3 (Backblaze charges no egress fees for data transferred to Cloudflare, a key differentiator), Wasabi, and DigitalOcean Spaces for the price-sensitive object storage market. The 2025-2026 strategy focuses on capturing AI infrastructure storage demand, expanding B2 as the storage backend for content delivery and media workflows, and continuing the transition from a backup-centric to a cloud storage platform company.
Recent Activity
View all →Material Event filed 2026-07-02
Read more about how the $335M strategic agreement aligns to strong AI demand and establishes Backblaze as a key storage provider. The post Backblaze Announces Five-Year Multi-Exabyte Data Storage Agreement with CoreWeave appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Join the Backblaze Generative Media Hackathon to build innovative generative media applications using Backblaze B2, Genblaze, and GMI Cloud for a chance to win cash prizes. The post Backblaze Generative Media Hackathon: Build with B2, Genblaze, and GMI Cloud appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Material Event filed 2026-06-23
Customer records live in the database. Payment activity is safely stored in your payment processor. Call recordings and transcripts live in Zoom, Teams, Webex, or another video conferencing application–or are shared to Gong for customer insights. Telemetry resides in an observability tool like Grafana or DataDog. Your own day-to-day work is in Google Drive or… Continue reading Why AI Projects Stall: Data Silos The post Why AI Projects Stall: Data Silos appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Genblaze is an open-source Python SDK from Backblaze for building generative media pipelines — one API across video, image, and audio providers, with swappable models, durable B2 storage, and SHA-256 provenance manifests on every run. The post Introducing Genblaze: A Python SDK for Generative Media Pipelines appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
AI infrastructure is difficult to observe directly. That’s because AI systems are highly distributed. They span storage platforms, GPU clusters, training pipelines, and multiple cloud providers—and those looking to optimize their stacks have to build out a visibility layer that takes all of those things into account. Data is constantly moving between different tools and… Continue reading What Network Data Can and Can’t Tell Us About AI Infrastructure The post What Network Data Can and Can’t Tell Us About AI Infrastructure appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Two-thirds of enterprise leaders see significant potential in integrating AI models with their proprietary data. Yet only 22% feel confident their current IT infrastructure could actually support new AI applications. That gap—between ambition and capability—is where most AI investments stall, budgets balloon, and promising projects quietly get shelved. The problem isn’t the models, the change… Continue reading Your AI Strategy Is Only as Strong as Your Data Foundation The post Your AI Strategy Is Only as Strong as Your Data Foundation appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Explore why best-of-breed infrastructure outperforms monolithic platforms in the AI era. Learn how flexibility, cost control, and composability drive enterprise infrastructure strategy. The post Best-of-Breed vs. Platform Play: Why Modular Infrastructure Is Winning Again appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Material Event filed 2026-05-27
GPU availability is only half the equation for AI cloud performance. As AI workloads scale, upstream object storage must deliver sustained throughput, predictable data movement, and fast rehydration to keep expensive GPU clusters fully utilized. The post GPUs Are Only Half the Equation appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Teams that invest in annotation infrastructure early—combining tools like CVAT with scalable storage like Backblaze B2—build data operations that sustain computer vision models through their entire lifecycle and into the era of world models. The post Data Annotation Infrastructure: Building a Scalable Pipeline with CVAT and B2 Object Storage appeared first on Backblaze Blog | Cloud Storage & Cloud Backup
Key Differentiators
Emerging Innovator
Backblaze is an emerging player bringing innovative solutions to the Infrastructure market.
Growth Stage
Backblaze has achieved $127.6M in revenue, demonstrating strong product-market fit.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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