Company Overview
About Alice.tech
Alice.tech is an employee benefits technology platform enabling companies to offer pre-tax benefits — commuter benefits, dependent care FSAs, healthcare FSAs, and HSAs — through a streamlined digital experience for both employers and employees. Founded in 2017 and headquartered in New York City, Alice (formerly known as Benny) provides a modern alternative to legacy benefits administration, offering employees simple mobile-first tools to enroll, spend, and manage their pre-tax benefit accounts without the paper forms and confusing interfaces of traditional benefits systems.
Business Model & Competitive Advantage
The company raised funding from Y Combinator and other investors, targeting the millions of employees who leave significant pre-tax savings on the table because benefits enrollment and utilization are too complicated. Alice's platform integrates with payroll systems to automate pre-tax deductions and provides a smart benefits card that automatically identifies eligible purchases and processes reimbursements without manual claim submission.
Competitive Landscape 2025–2026
In 2025, Alice.tech serves mid-market companies seeking to improve benefits utilization and employee satisfaction with a modern digital experience. The company competes with WageWorks (HealthEquity), Benefitfocus, PlanSource, and newer digital benefits platforms. Pre-tax benefits remain underutilized by many employees — particularly commuter and dependent care benefits — creating opportunity for platforms that simplify the experience. Alice's 2025-2026 strategy emphasizes AI-powered benefits recommendations and expanding its HSA investment features to help employees grow their health savings long-term.
Recent Activity
View all →Company Timeline
Major milestones in Alice.tech's journey
Leadership Team
Meet the leaders behind Alice.tech
Kim Rants
Key Differentiators
Emerging Innovator
Alice.tech is an emerging player bringing innovative solutions to the Education market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Udemy
Udemy is the world's largest online learning marketplace, offering over 250,000 courses across technology, business, creative skills, and personal development to approximately 73 million learners glob
Khan Academy
Khan Academy is a nonprofit educational platform providing free, world-class K-12 and college-prep education to anyone, anywhere — offering video lessons, interactive practice exercises, and personali
Duolingo
Duolingo is a Pittsburgh, Pennsylvania-based language learning platform — publicly traded on NASDAQ (NASDAQ: DUOL) at approximately $17.7 billion market capitalization as of mid-2025 — providing 130+
Skillshare
Skillshare is a New York-based online learning platform focused on creative and professional skill development — offering 38,000+ video courses in graphic design, illustration, photography, video prod
Canvas
Canvas (Instructure) is a cloud-based learning management system (LMS) used by thousands of universities, K-12 schools, and corporate training programs to deliver online and blended learning experienc
Brightspace
Brightspace (D2L) is a cloud-based learning management system developed by D2L (Desire2Learn), a Canadian ed-tech company serving higher education, K-12, and corporate learning markets. Founded in 199
Compare Alice.tech with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Alice.tech? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Alice.tech Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Alice.tech vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →