Alaska Airlines(ALK)

Alaska Air Group has unveiled its most significant investment in premium travel, introducing two distinct flagship experiences that reflect the identities of Alaska Airlines and Hawaiian Airlines. The company also introduced Premium Reserve, new lounges and fleetwide upgrades. The post Alaska Airlines and Hawaiian Airlines unveil Aurora and Leihōkū – elevating the premium travel experience from curb to cabin, along with a new Premium Reserve class and investments in the core guest experience appeared first on Alaska Airlines, Hawaiian Airlines and Horizon Air .

The next phase of Alaska Accelerate, Alaska Air Group’s long-term growth strategy, includes new flagship premium experiences for Alaska Airlines and Hawaiian Airlines, a new Premium Reserve cabin, new lounges, expanded Atmos™ Rewards financial products, at least 15 long-haul intercontinental destinations by 2030, a larger cargo platform and continued investment in Hawaiian’s Kahuʻewai Hawaiʻi Investment Plan. The post Alaska Air Group enters activation phase of Alaska Accelerate, building a more global, premium and diversified airline appeared first on Alaska Airlines, Hawaiian Airlines and Horizon Air .

Atmos Rewards is introducing industry-first innovations that give members customizable ways to earn points, status points and extra perks based on their unique travel styles. The post Atmos™ Rewards expands with customized ways to earn, more benefits, new partners, broader access to premium experiences and a new debit card offering appeared first on Alaska Airlines, Hawaiian Airlines and Horizon Air .

The next phase of Alaska Accelerate, Alaska Air Group’s long-term growth strategy, includes new flagship premium experiences for Alaska Airlines and Hawaiian Airlines, a new Premium Reserve cabin, new lounges, expanded Atmos™ Rewards financial products, at least 15 long-haul intercontinental destinations by 2030, a larger cargo platform and continued investment in Hawaiian’s Kahuʻewai Hawaiʻi Investment Plan. The post Alaska Air Group enters activation phase of Alaska Accelerate, building a more global, premium and diversified airline appeared first on Alaska Airlines, Hawaiian Airlines and Horizon Air .

Atmos Rewards is introducing industry-first innovations that give members customizable ways to earn points, status points and extra perks based on their unique travel styles. The post Atmos™ Rewards expands with customized ways to earn, more benefits, new partners, broader access to premium experiences and a new debit card offering appeared first on Alaska Airlines, Hawaiian Airlines and Horizon Air .

American Airlines and Alaska Airlines announced their intent for Alaska Airlines to join American’s Atlantic and Pacific Businesses, expanding international travel opportunities for customers and strengthening access to premium global travel experiences. The post American Airlines and Alaska Airlines announce plans for Alaska to join the Atlantic and Pacific Joint Businesses appeared first on Alaska Airlines, Hawaiian Airlines and Horizon Air .

Material Event filed 2026-09-29

A 17-year veteran of Alaska Air Group, Reed was a founding leader of McGee and has held leadership roles across safety, compliance and operations. The post McGee Air Services elects Ben Reed as President appeared first on Alaska Airlines, Hawaiian Airlines and Horizon Air .

A 17-year veteran of Alaska Air Group, Reed was a founding leader of McGee and has held leadership roles across safety, compliance and operations. The post McGee Air Services elects Ben Reed as President appeared first on Alaska Airlines, Hawaiian Airlines and Horizon Air .

Alaska Airlines will begin growing seats at Seattle/Everett (Paine Field) by 50% starting this Fall through the summer of 2027, giving Seattle area guests more flights and more convenient West Coast travel options close to home. The post Alaska Airlines strengthens its Seattle-area network with major Paine Field growth appeared first on Alaska Airlines, Hawaiian Airlines and Horizon Air .

Alaska Airlines will begin growing seats at Seattle/Everett (Paine Field) by 50% starting this Fall through the summer of 2027, giving Seattle area guests more flights and more convenient West Coast travel options close to home. The post Alaska Airlines strengthens its Seattle-area network with major Paine Field growth appeared first on Alaska Airlines, Hawaiian Airlines and Horizon Air .