Zilch vs goodfin
Side-by-side comparison of AI visibility scores, market position, and capabilities
Zilch is the UK and EMEA's fastest-growing BNPL fintech unicorn; raised $175M in Nov 2025, serves 5.3M customers with £1.9B GMV and 79% loss reduction in FY2025; FCA-licensed, IPO-bound.
About
Zilch is a UK-based consumer payments fintech that offers a buy now, pay later (BNPL) solution integrated with Mastercard, enabling users to pay at virtually any online retailer — not just those with explicit BNPL checkout partnerships. Founded by Philip Belamant and headquartered in London, Zilch's model allows customers to split purchases over four interest-free installments, pay in full, or earn cashback on single-payment transactions. This Mastercard-backed approach gives Zilch ubiquitous acceptance, differentiating it from BNPL competitors that require direct merchant integrations.
AI wealth platform giving high-net-worth individuals access to private equity and pre-IPO investments with AI personalization; $4M from Giant Ventures and YC competing with Yieldstreet for alternative investment democratization.
About
goodfin is a Santa Monica-based AI-powered wealth management platform that provides high-net-worth individuals and startup founders with access to alternative investments — private equity, venture capital, and pre-IPO company shares — that are typically available only to institutional investors and ultra-high-net-worth family offices. Founded in 2022 and backed by Giant Ventures and Y Combinator with $4 million in seed funding, goodfin uses AI to provide personalized alternative investment recommendations, portfolio construction, and automated rebalancing that enables sophisticated investors to diversify beyond public markets.
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