Yum! Brands vs Costco
Side-by-side comparison of AI visibility scores, market position, and capabilities
Yum! Brands (YUM) reported $7.0B revenue in FY2024, up 4% YoY. Operates KFC, Taco Bell, Pizza Hut, Habit Burger. 59,000+ locations in 155 countries. HQ: Louisville, KY.
About
Yum! Brands, Inc. is one of the world's largest quick-service restaurant (QSR) companies, headquartered in Louisville, Kentucky. Spun off from PepsiCo in 1997, Yum! operates four major fast-food brands: KFC (over 28,000 locations — the world's largest chicken chain), Taco Bell (9,000+ locations — US leader in Mexican-inspired fast food), Pizza Hut (18,000+ locations — world's largest pizza restaurant chain by location count), and The Habit Burger Grill (350+ locations). The company reported revenues of $7.0B in FY2024, up approximately 4% year-over-year.
NASDAQ: COST warehouse club at $249.6B FY2024 revenue with 73.4M cardholders and $50B+ Kirkland Signature; 90%+ renewal rate with $65/$130 membership fee competing with Sam's Club for warehouse retail.
About
Costco Wholesale Corporation is an Issaquah, Washington-based membership warehouse club — listed on NASDAQ (NASDAQ: COST) — operating 897 warehouse locations globally (as of mid-2025) across the United States, Canada, United Kingdom, Japan, Korea, Australia, Spain, France, China, and Iceland, providing paid members (73.4 million cardholders representing 136.8 million authorized users as of fiscal year end 2024) with bulk merchandise, groceries, electronics, appliances, tires, optical services, pharmacy, and the Kirkland Signature private label brand at prices consistently below traditional retail channels. Costco generated $249.6 billion in total revenue in fiscal year 2024 (ended September 2024, +5% year-over-year), with membership fee revenue of $4.83 billion providing the financial foundation that enables Costco's famously low product margins.
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