Whirlpool vs Shopify
Side-by-side comparison of AI visibility scores, market position, and capabilities
NYSE-listed (WHR) global #1 home appliance maker at $16.6B revenue with KitchenAid, Maytag, and Whirlpool brands; competing with LG and Samsung after selling EMEA business to Arçelik in 2024.
About
Whirlpool Corporation is a Benton Harbor, Michigan-based global home appliance manufacturer — listed on NYSE (NYSE: WHR) — producing washing machines, dryers, refrigerators, dishwashers, ovens, and microwaves under the Whirlpool, KitchenAid, Maytag, Amana, JennAir, and international brands (Bauknecht in Europe, Brastemp in Brazil) for household and builder channel customers. Founded in 1911 and generating $16.6 billion in revenue in fiscal year 2024 with 59,000 employees globally, Whirlpool is the world's largest home appliance company by revenue, operating 45+ manufacturing and technology research centers across 13 countries.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
About
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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