Whirlpool vs Costco
Side-by-side comparison of AI visibility scores, market position, and capabilities
NYSE-listed (WHR) global #1 home appliance maker at $16.6B revenue with KitchenAid, Maytag, and Whirlpool brands; competing with LG and Samsung after selling EMEA business to Arçelik in 2024.
About
Whirlpool Corporation is a Benton Harbor, Michigan-based global home appliance manufacturer — listed on NYSE (NYSE: WHR) — producing washing machines, dryers, refrigerators, dishwashers, ovens, and microwaves under the Whirlpool, KitchenAid, Maytag, Amana, JennAir, and international brands (Bauknecht in Europe, Brastemp in Brazil) for household and builder channel customers. Founded in 1911 and generating $16.6 billion in revenue in fiscal year 2024 with 59,000 employees globally, Whirlpool is the world's largest home appliance company by revenue, operating 45+ manufacturing and technology research centers across 13 countries.
NASDAQ: COST warehouse club at $249.6B FY2024 revenue with 73.4M cardholders and $50B+ Kirkland Signature; 90%+ renewal rate with $65/$130 membership fee competing with Sam's Club for warehouse retail.
About
Costco Wholesale Corporation is an Issaquah, Washington-based membership warehouse club — listed on NASDAQ (NASDAQ: COST) — operating 897 warehouse locations globally (as of mid-2025) across the United States, Canada, United Kingdom, Japan, Korea, Australia, Spain, France, China, and Iceland, providing paid members (73.4 million cardholders representing 136.8 million authorized users as of fiscal year end 2024) with bulk merchandise, groceries, electronics, appliances, tires, optical services, pharmacy, and the Kirkland Signature private label brand at prices consistently below traditional retail channels. Costco generated $249.6 billion in total revenue in fiscal year 2024 (ended September 2024, +5% year-over-year), with membership fee revenue of $4.83 billion providing the financial foundation that enables Costco's famously low product margins.
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