Webull vs Principal Financial Group
Side-by-side comparison of AI visibility scores, market position, and capabilities
Webull is a commission-free digital brokerage with 20M+ registered users globally offering stocks, ETFs, options, and crypto trading; went public via SPAC merger with SK Growth Opportunities in April 2024 (BULL on Nasdaq);
About
Webull Corporation is a digital brokerage and investment platform founded in 2017 by Wang Anquan, headquartered in St. Petersburg, Florida, with significant operations in China through its parent Fumi Technology. Webull launched in the United States in 2018, targeting self-directed retail investors with a commission-free trading model — stocks, ETFs, options, and later cryptocurrencies — differentiated by advanced charting tools, real-time market data, paper trading (a simulated trading mode), and extended-hours trading. Its mobile-first platform appeals to active traders and younger investors who want more analytical depth than Robinhood without the complexity of professional terminal software.
Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).
About
Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.
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