Wasoko vs Shopify
Side-by-side comparison of AI visibility scores, market position, and capabilities
Merged with MaxAB (Aug 2024); 450K+ African merchants; pivoting toward fintech to improve margins in 2025.
About
Wasoko is a B2B e-commerce platform serving informal retailers (dukas, kiosks, and small shops) across sub-Saharan Africa, enabling them to order fast-moving consumer goods (FMCG) via app, phone, or field agents with next-day delivery. In August 2024, Wasoko completed its merger with Cairo-headquartered MaxAB, forming the largest network of B2B informal retail merchants in Africa, with over 450,000 merchants across Kenya, Tanzania, Rwanda, Egypt, and Morocco and approximately 4,000 employees. Co-CEOs Daniel Yu (Wasoko) and Belal El-Megharbel (MaxAB) lead the combined entity.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
About
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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