Velotic vs CropX
Side-by-side comparison of AI visibility scores, market position, and capabilities
Launched Mar 2026 backed by TPG with $300M+ combined revenue. Combines GE Vernova's Proficy, Kepware, and ThingWorx into one independent industrial software platform. Led by ex-PTC CEO.
About
Velotic is a new industrial software company launched in March 2026 under TPG private equity backing, formed by combining three leading industrial technology platforms: Proficy (GE Vernova's manufacturing execution system), Kepware (industrial connectivity), and ThingWorx (IIoT application platform). The combined entity launches with $300 million+ in annual revenue serving global manufacturing, oil & gas, utilities, and infrastructure customers. James Heppelmann, former CEO of PTC (the industrial software company he grew from $1B to $2B+ in revenue), leads Velotic as CEO.
$3.5M annual revenue 2025; $86.1M total funding (Series C Oct 2023); deployed in 60+ countries; acquired Regen adding 130K acres; 134 employees; precision agriculture market $8.7B 2024; subscription-based model
About
CropX was founded in 2014 in Tel Aviv, Israel, with the mission of helping farmers improve crop yields and reduce resource consumption through precision agriculture technology. The company developed soil sensing hardware and analytics software that translate subsurface soil data into actionable irrigation and nutrient management recommendations, enabling farms of any size to optimize inputs based on actual field conditions rather than generalized agronomic guidelines.\n\nCropX's platform combines wireless soil sensors that measure moisture, temperature, and electrical conductivity at multiple depths with a cloud-based analytics engine that integrates weather data, satellite imagery, and farm management records. Recommendations are delivered via a mobile app, enabling farm managers to make data-driven irrigation decisions in real time. The 2023 acquisition of Regen added 130,000 acres of managed farmland to its platform and expanded its capabilities in carbon and regenerative agriculture. CropX is deployed in 60+ countries across a diverse range of crops and farm types.\n\nCropX has raised $86.1M in total funding, including a Series C in October 2023, and has grown to serve 20,000+ customers with a team of 134 employees. The company's international deployment footprint — spanning North America, Europe, Australia, and emerging agricultural markets — reflects the universal applicability of data-driven soil management. CropX sits at the intersection of precision agriculture, water conservation, and sustainable farming, three of the highest-priority investment themes in global food systems.
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