Side-by-side comparison of AI visibility scores, market position, and capabilities
Human insight platform for unmoderated video user research; 2M+ panelist access enabling same-day prototype and website testing for Apple and Salesforce competing with Maze and Hotjar.
UserTesting is a human insight platform providing on-demand access to targeted panelists who record their screen and voice while completing tasks on websites, apps, and prototypes — enabling product, UX, marketing, and research teams to watch real users navigate their products and hear authentic reactions within hours rather than weeks. Listed on NYSE (NYSE: USER) before being acquired by Thoma Bravo private equity in 2023 for approximately $1.3 billion, UserTesting is headquartered in San Francisco and serves thousands of companies including Apple, Salesforce, Microsoft, and Walmart for rapid user research.\n\nUserTesting's platform enables teams to recruit from a panel of over 2 million contributors globally, filtered by demographic characteristics, and have them complete structured tasks while recording their screen, voice, and facial expressions. Researchers receive video clips sorted by predefined test metrics within hours, rather than waiting weeks to schedule in-person usability studies. Machine learning tools analyze videos to identify emotional reactions, sentiment, and task completion rates across participants.\n\nIn 2025, UserTesting competes in the user research and experience insight market against Maze (prototype testing), Lookback (live user interview platform), Hotjar (behavioral analytics), and Medallia (enterprise experience management). The user research market has consolidated as companies invest in continuous discovery practices rather than periodic research sprints. UserTesting's acquisition by Thoma Bravo and combination with UserZoom (another Thoma Bravo portfolio company) created a more comprehensive research platform covering both unmoderated video testing and moderated live interview capabilities. The 2025 strategy focuses on the combined UserTesting-UserZoom platform, expanding AI-powered insight synthesis from video research, and growing enterprise adoption of continuous research practices.
Kindful, nonprofit donor management/CRM platform (acquired by Bloomerang 2020), 1,000+ nonprofit customers, cloud-based fundraising software, online donation forms, donor analytics, email marketing, integrated with QuickBooks/Mailchimp, now part of Bloomerang suite
Kindful is a donor management and fundraising platform designed for nonprofit organizations to manage relationships, track donations, and execute fundraising campaigns. The company serves small to mid-sized nonprofits who need affordable, user-friendly software to organize donor data, process contributions, and measure fundraising effectiveness. Kindful provides tools for online giving, email marketing, event management, donor segmentation, and reporting that help nonprofits build stronger relationships with supporters, streamline fundraising operations, and increase donations while reducing administrative burden.
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