Upside vs Costco
Side-by-side comparison of AI visibility scores, market position, and capabilities
Upside is a cashback rewards platform processing $6B in annual commerce across gas, grocery, and dining — delivering $605M in partner profit in 2024 across 100K+ retail locations.
About
Upside is a Washington, DC-based consumer cashback platform that enables shoppers to earn cash back on everyday purchases at gas stations, grocery stores, and restaurants. Users activate personalized offers in the Upside app and verify purchases by uploading receipts or linking a payment card, receiving cash back paid directly to their bank or PayPal account. Retail partners fund the cashback in exchange for incremental foot traffic and spending that Upside's targeting algorithms drive to their locations.
NASDAQ: COST warehouse club at $249.6B FY2024 revenue with 73.4M cardholders and $50B+ Kirkland Signature; 90%+ renewal rate with $65/$130 membership fee competing with Sam's Club for warehouse retail.
About
Costco Wholesale Corporation is an Issaquah, Washington-based membership warehouse club — listed on NASDAQ (NASDAQ: COST) — operating 897 warehouse locations globally (as of mid-2025) across the United States, Canada, United Kingdom, Japan, Korea, Australia, Spain, France, China, and Iceland, providing paid members (73.4 million cardholders representing 136.8 million authorized users as of fiscal year end 2024) with bulk merchandise, groceries, electronics, appliances, tires, optical services, pharmacy, and the Kirkland Signature private label brand at prices consistently below traditional retail channels. Costco generated $249.6 billion in total revenue in fiscal year 2024 (ended September 2024, +5% year-over-year), with membership fee revenue of $4.83 billion providing the financial foundation that enables Costco's famously low product margins.
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