Uphold vs Alpaca
Side-by-side comparison of AI visibility scores, market position, and capabilities
Uphold is a multi-asset digital trading platform supporting 200+ currencies, cryptocurrencies, and commodities; raised $57M total; 10M+ users in 150+ countries; integrated as the default withdrawal platform for Brave Browser BAT rewards.
About
Uphold is a multi-asset digital trading platform that enables users to buy, sell, hold, and transfer a wide range of financial assets including cryptocurrencies, national currencies, equities, and precious metals — all from a single unified account. Founded in 2013 in New York City (originally as Bitreserve), Uphold has grown to serve over 10 million users across 150+ countries and supports trading in 200+ assets. The company raised $57 million in funding and operates under financial services licenses in the US, UK, and EU jurisdictions.
Alpaca is a self-clearing broker-dealer and global leader in brokerage infrastructure APIs for stocks, ETFs, options, and fixed income; raised $52M Series C in April 2025 totaling $170M;
About
Alpaca is a developer-first brokerage infrastructure company founded in 2015 and headquartered in San Mateo, California. It operates as a fully self-clearing broker-dealer with DTCC, Nasdaq, OCC, and FICC memberships — enabling it to provide end-to-end brokerage infrastructure for stocks, ETFs, options, fixed income, and cryptocurrency without requiring partners to manage their own clearing relationships. Alpaca's Broker API allows fintech companies, neobrokerages, robo-advisors, and wealth management platforms to embed multi-asset trading into their applications with a single integration.
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