Unilever vs Costco
Side-by-side comparison of AI visibility scores, market position, and capabilities
Unilever (UL) reported €60.8B in FY2024 revenue, up 4.2% underlying sales. Top FMCG company. ~128,000 employees. HQ: London, UK. 400+ brands including Dove, Hellmann's, Ben & Jerry's.
About
Unilever PLC is one of the world's largest fast-moving consumer goods (FMCG) companies, headquartered in London, United Kingdom, with operations in over 190 countries. Founded in 1929 through the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie, the company has become a dominant force across beauty and personal care, home care, and food and refreshment categories. Unilever reported revenues of €60.8B in FY2024 with underlying sales growth of 4.2%.
NASDAQ: COST warehouse club at $249.6B FY2024 revenue with 73.4M cardholders and $50B+ Kirkland Signature; 90%+ renewal rate with $65/$130 membership fee competing with Sam's Club for warehouse retail.
About
Costco Wholesale Corporation is an Issaquah, Washington-based membership warehouse club — listed on NASDAQ (NASDAQ: COST) — operating 897 warehouse locations globally (as of mid-2025) across the United States, Canada, United Kingdom, Japan, Korea, Australia, Spain, France, China, and Iceland, providing paid members (73.4 million cardholders representing 136.8 million authorized users as of fiscal year end 2024) with bulk merchandise, groceries, electronics, appliances, tires, optical services, pharmacy, and the Kirkland Signature private label brand at prices consistently below traditional retail channels. Costco generated $249.6 billion in total revenue in fiscal year 2024 (ended September 2024, +5% year-over-year), with membership fee revenue of $4.83 billion providing the financial foundation that enables Costco's famously low product margins.
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