Ulta Beauty vs Warby Parker
Side-by-side comparison of AI visibility scores, market position, and capabilities
NASDAQ-listed (ULTA) largest US beauty retailer with 1,400+ stores and 44M loyalty members; prestige-to-mass-plus-salon format competing with Sephora and Target shop-in-shop for total beauty spend.
About
Ulta Beauty is the largest US beauty retailer — operating 1,400+ stores across 50 states that combine prestige, mass-market, and salon product sales with in-store salon and beauty services in a single destination format that no other beauty retailer matches. Listed on NASDAQ (NASDAQ: ULTA), Ulta generated approximately $11.3 billion in net sales in fiscal year 2024 and operates the Ultamate Rewards loyalty program with 44+ million members, which is among the largest loyalty programs in US retail.
NYSE-listed (WRBY) DTC eyewear brand with $669M revenue and 240+ stores; vertical integration enabling $95-195 glasses competing with LensCrafters while pursuing profitability path after 2021 IPO.
About
Warby Parker is a New York-based direct-to-consumer eyewear company that disrupted the traditional optical retail industry by designing, manufacturing, and selling prescription glasses and sunglasses directly to consumers at $95-$195 price points — compared to $300-500 at traditional optical retailers that added brand markups, optician markups, and optical shop overhead. Listed on NYSE (NYSE: WRBY), Warby Parker generated $669 million in net revenue in fiscal year 2023 and operates 240+ retail stores across the US and Canada alongside its e-commerce and home try-on program.
AI Visibility Head-to-Head
Key Details
Capabilities & Ecosystem
Capabilities
Integrations
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.