Side-by-side comparison of AI visibility scores, market position, and capabilities
China's largest OTA and leading global travel platform; Trip.com Group revenue grew 42% YoY in 2023 to ~$870M; fastest-growing app downloads globally 2024.
Trip.com is the international consumer-facing brand of Trip.com Group (formerly Ctrip), China's largest online travel agency. Founded in 1999 and headquartered in Shanghai, Trip.com Group went public on Nasdaq in 2003 and expanded aggressively into global markets through the Trip.com brand, serving travelers across 200+ countries in 24+ languages. Core products include flights, hotels, trains, car rentals, and curated travel experiences.\n\nTrip.com differentiates through its deep integration of Chinese domestic travel infrastructure—high-speed rail ticketing, domestic low-cost carriers, and Chinese-language hospitality services—combined with an increasingly competitive international product. Following China's relaxation of outbound tourism restrictions, Trip.com saw the largest percentage increase in app downloads of any major travel brand. Its AI assistant "TripGenie" powers itinerary planning and personalized recommendations.\n\nTrip.com Group revenue reached approximately $8.7B in FY2024 (RMB-denominated), driven by strong China outbound recovery and international hotel and flight bookings. The company's international segment grew over 60% in 2024. As of 2025, Trip.com Group serves over 400 million cumulative registered users and is aggressively expanding its loyalty program, Trip.com Rewards, in Asia-Pacific and European markets.
Asia-Pacific OTA leader owned by Booking Holdings; 20% APAC market share, 200+ countries, 70%+ mobile booking rate in Southeast Asia.
Agoda is an online travel agency specializing in Asia-Pacific hotel and accommodation bookings, founded in 2005 in Bangkok, Thailand, and acquired by Booking Holdings (then Priceline Group) in 2007. Headquartered in Singapore, Agoda operates in over 200 countries and territories, offering hotel, vacation rental, flight, and activities bookings with multilingual support across 38 languages. The platform is particularly dominant in Southeast Asia, with mobile booking rates exceeding 70% in Thailand, Indonesia, and Vietnam.\n\nAgoda's pricing model—leveraging Booking Holdings' global inventory and combining it with exclusive member deals—has made it the go-to OTA for budget and mid-range travelers across the Asia-Pacific. Its AgodaCash loyalty rewards and last-minute booking capabilities drive high repeat purchase rates. Agoda also powers the B2B Booking.com affiliate supply chain in APAC markets.\n\nAgoda holds approximately 20% market share in the Asia-Pacific OTA segment and has been a material contributor to Booking Holdings' room-night growth in the region. Booking Holdings reported 1.235 billion total room nights booked in FY2025, with Agoda driving a disproportionate share of Asia-Pacific volume. Agoda's annual revenue is estimated between $1B–$5B, consistent with APAC OTA market share benchmarks.
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