Touchplan vs Zillow
Side-by-side comparison of AI visibility scores, market position, and capabilities
Bootstrapped; $550-1,250/month pricing; 23% annual revenue growth 2021; 210% activity increase; founded 1999; cloud-based construction planning leader
About
Touchplan is a lean construction planning and scheduling platform founded in 1999 that digitizes the Last Planner System methodology — a collaborative, commitment-based scheduling framework developed by construction management researchers Glenn Ballard and Greg Howell. The company was built on the premise that traditional Gantt-chart-based scheduling produces plans that diverge from reality almost immediately on active construction sites, and that reliable workflow requires frontline foremen and trade partners to make and track explicit weekly work commitments. Touchplan translates these analog planning practices — which relied on sticky notes on whiteboards — into a cloud-based collaborative environment accessible from any device on or off the jobsite.\n\nTouchplan's platform enables general contractors and owners to run pull planning sessions, manage lookahead schedules, track percent plan complete (PPC) metrics, and analyze constraint removal across all trades on a project. The software integrates with project management platforms including Procore and supports multi-stakeholder collaboration without requiring all participants to maintain separate licensed accounts. Pricing ranges from $550 to $1,250 per month per project, positioning Touchplan as accessible for mid-size commercial contractors without the enterprise overhead of full project controls software.\n\nTouchplan has grown steadily on a bootstrapped basis, reporting 23% annual revenue growth and a 210% increase in platform activity year over year — metrics that reflect organic expansion within the lean construction community rather than venture-backed growth marketing. The company has built a loyal user base among contractors who have adopted Last Planner as a standard operating methodology, and it benefits from the growing recognition that collaborative planning reduces rework and schedule overruns on complex commercial and industrial projects. Touchplan competes in a niche where its methodology-first positioning differentiates it from broader construction management platforms.
NASDAQ: Z largest US real estate marketplace with 204M monthly users and Zestimate AI valuations at $2.2B revenue; Premier Agent program and Zillow Home Loans competing with Realtor.com and Redfin for real estate transaction share.
About
Zillow Group is a Seattle-based real estate technology company — listed on NASDAQ (NASDAQ: Z and ZG) — operating the largest US real estate marketplace with 204 million monthly unique users browsing 160+ million US property listings, home valuations (the proprietary Zestimate AI algorithm), rental listings, and mortgage services, generating $2.2 billion in revenue in fiscal year 2024 through its Premier Agent program (paying real estate agents for lead referrals from buyers and sellers searching on Zillow), Zillow Home Loans (mortgage origination), and rental marketplace revenue. Founded in 2006 by Rich Barton and Lloyd Frink (former Microsoft and Expedia executives), Zillow created the consumer real estate search category with the Zestimate home valuation tool that gave homeowners and buyers unprecedented access to estimated market values outside of broker relationships.
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