Toast vs Shopify
Side-by-side comparison of AI visibility scores, market position, and capabilities
Restaurant POS and operations platform serving 120K locations; $140B+ gross payment volume, $1.3B 2024 revenue with expansion into hotels and international markets.
About
Toast is a restaurant technology platform providing point-of-sale systems, payment processing, and operational management software purpose-built for the food and beverage industry. Founded in 2011 and headquartered in Boston, Toast went public on the NYSE in September 2021 and has grown into the dominant restaurant POS platform in the US, processing over $140 billion in gross payment volume annually. The company serves restaurants, bars, hotels, and food service businesses of all sizes from single-location spots to national chains.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
About
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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