Tive vs CropX
Side-by-side comparison of AI visibility scores, market position, and capabilities
Boston-based supply chain visibility company using IoT sensor tags for real-time in-transit tracking of location, temperature, and shock; raised $54M and serves global shippers and 3PLs.
About
Tive is a Boston-based supply chain visibility company that provides real-time, in-transit tracking of shipments using proprietary IoT sensor tags and a cloud analytics platform. Founded in 2015, the company has raised $54M in funding and built a hardware-software solution that attaches lightweight, multi-sensor trackers to individual shipments—capturing GPS location, temperature, humidity, light exposure, and shock events—and transmits this data continuously through cellular and WiFi networks. Shippers, logistics providers, and 3PLs use Tive to monitor cold chain integrity, high-value cargo, and time-sensitive freight across road, air, ocean, and rail modes without relying on carrier-provided milestone updates that arrive hours or days after events occur.\n\nTive's sensor tags are engineered for practical field use: they are disposable or rechargeable, small enough to fit inside cartons or pallets, and designed to maintain connectivity across international borders through multi-carrier cellular roaming agreements. The platform aggregates sensor data into a real-time visibility dashboard with configurable exception alerts—when a refrigerated pharmaceutical shipment exceeds temperature bounds or a high-value electronics pallet is opened unexpectedly, stakeholders receive immediate notifications with actionable context. This capability is particularly valuable for industries with strict regulatory requirements around product integrity, including pharmaceuticals, food and beverage, chemicals, and automotive.\n\nTive differentiates from software-only visibility platforms like project44 and FourKites by providing first-party sensor data rather than aggregating carrier and telematics feeds. This distinction matters for customers who need to prove cold chain compliance for FDA or FSMA purposes, where carrier milestone data is insufficient. The company has built a global network of carrier data integrations alongside its sensor offering, giving customers a complete visibility picture that combines granular sensor telemetry with logistics event data from across their supply chain network.
$3.5M annual revenue 2025; $86.1M total funding (Series C Oct 2023); deployed in 60+ countries; acquired Regen adding 130K acres; 134 employees; precision agriculture market $8.7B 2024; subscription-based model
About
CropX was founded in 2014 in Tel Aviv, Israel, with the mission of helping farmers improve crop yields and reduce resource consumption through precision agriculture technology. The company developed soil sensing hardware and analytics software that translate subsurface soil data into actionable irrigation and nutrient management recommendations, enabling farms of any size to optimize inputs based on actual field conditions rather than generalized agronomic guidelines.\n\nCropX's platform combines wireless soil sensors that measure moisture, temperature, and electrical conductivity at multiple depths with a cloud-based analytics engine that integrates weather data, satellite imagery, and farm management records. Recommendations are delivered via a mobile app, enabling farm managers to make data-driven irrigation decisions in real time. The 2023 acquisition of Regen added 130,000 acres of managed farmland to its platform and expanded its capabilities in carbon and regenerative agriculture. CropX is deployed in 60+ countries across a diverse range of crops and farm types.\n\nCropX has raised $86.1M in total funding, including a Series C in October 2023, and has grown to serve 20,000+ customers with a team of 134 employees. The company's international deployment footprint — spanning North America, Europe, Australia, and emerging agricultural markets — reflects the universal applicability of data-driven soil management. CropX sits at the intersection of precision agriculture, water conservation, and sustainable farming, three of the highest-priority investment themes in global food systems.
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