Thought Machine vs Decimal

Side-by-side comparison of AI visibility scores, market position, and capabilities

Thought Machine leads in AI visibility (54 vs 18)
Thought Machine logo

Thought Machine

ChallengerFinancial Technology

Core Banking Technology

Cloud-native core banking technology company founded by a former Google engineer; raised $500M from JPMorgan and Lloyds Banking Group; Vault platform deployed at JPMorgan Chase, Standard Chartered, and SEB in major core banking modernization programs.

AI VisibilityBeta
Overall Score
C54
Category Rank
#1 of 1
AI Consensus
53%
Trend
up
Per Platform
ChatGPT
64
Perplexity
55
Gemini
47

About

Thought Machine is a cloud-native core banking technology company headquartered in London, United Kingdom. Founded in 2014 by Paul Taylor, a former Google engineer, Thought Machine set out to build a next-generation core banking system—Vault—from scratch on modern cloud infrastructure, without the technical debt of legacy banking software that has accumulated over decades in most large financial institutions. The company raised $500M in funding from investors including Lloyds Banking Group and JPMorgan, and its Vault platform has been deployed at major global banks including JPMorgan Chase, Standard Chartered, Lloyds Bank, and SEB, representing some of the most significant core banking modernization programs in the industry.\n\nVault is built on a microservices architecture and provides a smart contract-based approach to product definition, where each financial product (loan, account, card) is defined as an executable Python smart contract that precisely describes how balances, interest, and fees behave. This approach gives financial institutions unprecedented flexibility to define custom product logic without vendor development bottlenecks, while providing complete auditability since all product behaviors are expressed as inspectable code. Vault runs on any major cloud provider (AWS, GCP, Azure) and is designed to process millions of transactions per second, making it suitable for the most demanding banking environments globally.\n\nThought Machine competes with Mambu, Temenos, and Oracle FLEXCUBE in the core banking modernization market. Its smart contract approach to product definition, cloud-native architecture, and track record with Tier 1 global banks set it apart from SaaS-only or legacy modernization approaches. For major banks undertaking core banking transformation programs—typically multi-year, mission-critical initiatives—Thought Machine's technical depth and institutional client roster position it as one of the most credible next-generation core banking alternatives.

Full profile
Decimal logo

Decimal

EmergingFintech

Tech-Enabled Bookkeeping

Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.

AI VisibilityBeta
Overall Score
D18
Category Rank
#1 of 1
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
21
Perplexity
17
Gemini
23

About

Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.

Full profile

AI Visibility Head-to-Head

54
Overall Score
18
#1
Category Rank
#1
53
AI Consensus
84
up
Trend
up
64
ChatGPT
21
55
Perplexity
17
47
Gemini
23
64
Claude
18
65
Grok
22

Capabilities & Ecosystem

Capabilities

Only Thought Machine
Core Banking Technology
Only Decimal
Tech-Enabled Bookkeeping

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.