ThirdLove vs Ulta Beauty
Side-by-side comparison of AI visibility scores, market position, and capabilities
Data-driven intimate apparel brand pioneering half-cup bra sizing in 78 sizes; ~$69M in 2024 revenue with ~60% repeat customer rate, expanding into Neiman Marcus and Amazon.
About
ThirdLove is a data-driven direct-to-consumer intimate apparel brand founded in 2013 by Heidi Zak and David Spector, headquartered in San Francisco, California. The company disrupted the bra industry by introducing half-cup sizing — going far beyond the limited size range of traditional lingerie brands — and now offers bras in 78 sizes, catering to a broad spectrum of body types with a focus on precision fit and comfort. ThirdLove built its sizing system and product line using data collected from more than 18 million women who completed its Fit Finder quiz, creating proprietary insights into consumer fit needs that fuel ongoing product innovation.
NASDAQ-listed (ULTA) largest US beauty retailer with 1,400+ stores and 44M loyalty members; prestige-to-mass-plus-salon format competing with Sephora and Target shop-in-shop for total beauty spend.
About
Ulta Beauty is the largest US beauty retailer — operating 1,400+ stores across 50 states that combine prestige, mass-market, and salon product sales with in-store salon and beauty services in a single destination format that no other beauty retailer matches. Listed on NASDAQ (NASDAQ: ULTA), Ulta generated approximately $11.3 billion in net sales in fiscal year 2024 and operates the Ultamate Rewards loyalty program with 44+ million members, which is among the largest loyalty programs in US retail.
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