The Trade Desk vs Kevel

Side-by-side comparison of AI visibility scores, market position, and capabilities

The Trade Desk leads in AI visibility (88 vs 37)

The Trade Desk

LeaderMedia & Publishing

Demand-Side Platform

$2.45B revenue 2024 (+26% YoY); Q2 2025 $694M (+19% YoY); Q3 2025 guidance $717M+ (+18% YoY); 25.8% DSP market share; 19% US programmatic market; $12B ad spend 2024; 95% client retention

AI VisibilityBeta
Overall Score
A88
Category Rank
#1 of 1
AI Consensus
66%
Trend
down
Per Platform
ChatGPT
87
Perplexity
85
Gemini
94

About

The Trade Desk is a technology platform enabling advertisers and agencies to programmatically purchase digital advertising inventory across display, video, audio, and connected TV channels. The company serves brand advertisers, agencies, and demand-side platforms requiring sophisticated tools for targeted, data-driven advertising campaigns. The Trade Desk creates value through its unified platform accessing premium inventory, advanced audience targeting capabilities, real-time bidding optimization, transparent pricing and reporting, cross-channel campaign management, and independence from media ownership that ensures unbiased inventory access.

Full profile

Kevel

EmergingMedia & Publishing

Ad Infrastructure

$23M Series C March 2024 (Fulcrum/Godwin); 3B API requests/day; Edmunds/Klarna/Delivery Hero customers; Retail Media Cloud platform; ad server infrastructure leader

AI VisibilityBeta
Overall Score
D37
Category Rank
#1 of 1
AI Consensus
73%
Trend
stable
Per Platform
ChatGPT
36
Perplexity
39
Gemini
48

About

Kevel is an ad infrastructure platform that provides APIs and tools for publishers, marketplaces, and retailers to build and operate their own ad serving and monetization systems. The company serves digital publishers, e-commerce platforms, and app developers who want to control their own advertising technology stack rather than relying on third-party ad networks. Kevel offers customizable ad serving, real-time bidding, reporting, and yield optimization tools that enable businesses to create branded ad experiences, maintain data ownership, and maximize advertising revenue while controlling user experience.

Full profile

AI Visibility Head-to-Head

88
Overall Score
37
#1
Category Rank
#1
66
AI Consensus
73
down
Trend
stable
87
ChatGPT
36
85
Perplexity
39
94
Gemini
48
87
Claude
42
98
Grok
43

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