The Coca-Cola Company vs Costco
Side-by-side comparison of AI visibility scores, market position, and capabilities
Coca-Cola (KO) reported $47.1B in FY2024 revenue, up 3% YoY. World's #1 beverage company by market cap (~$270B). ~90,000 employees. HQ: Atlanta, GA. 200+ countries.
About
The Coca-Cola Company is the world's largest non-alcoholic beverage company and one of the most recognized brands globally, headquartered in Atlanta, Georgia. Founded in 1886 by pharmacist John Stith Pemberton, the company operates through a franchise bottling model where Coca-Cola produces and sells concentrate to licensed bottlers who manufacture, package, and distribute finished products. Coca-Cola reported net revenues of $47.1B in FY2024, with a market capitalization of approximately $270B.
NASDAQ: COST warehouse club at $249.6B FY2024 revenue with 73.4M cardholders and $50B+ Kirkland Signature; 90%+ renewal rate with $65/$130 membership fee competing with Sam's Club for warehouse retail.
About
Costco Wholesale Corporation is an Issaquah, Washington-based membership warehouse club — listed on NASDAQ (NASDAQ: COST) — operating 897 warehouse locations globally (as of mid-2025) across the United States, Canada, United Kingdom, Japan, Korea, Australia, Spain, France, China, and Iceland, providing paid members (73.4 million cardholders representing 136.8 million authorized users as of fiscal year end 2024) with bulk merchandise, groceries, electronics, appliances, tires, optical services, pharmacy, and the Kirkland Signature private label brand at prices consistently below traditional retail channels. Costco generated $249.6 billion in total revenue in fiscal year 2024 (ended September 2024, +5% year-over-year), with membership fee revenue of $4.83 billion providing the financial foundation that enables Costco's famously low product margins.
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