Terminal vs Decimal

Side-by-side comparison of AI visibility scores, market position, and capabilities

Terminal leads in AI visibility (41 vs 18)

Terminal

EmergingLogistics & Supply Chain

General

"Plaid for commercial trucking telematics" with 150K+ trucks aggregated into universal API; YC S23 $3.1M Golden Ventures-backed enabling insurance and fintech UBI products without separate telematics integrations.

AI VisibilityBeta
Overall Score
C41
Category Rank
#655 of 1158
AI Consensus
47%
Trend
up
Per Platform
ChatGPT
51
Perplexity
51
Gemini
34

About

Terminal is a San Francisco-based commercial trucking telematics data platform — backed by Y Combinator (S23) with $3.1 million in seed funding led by Golden Ventures with Wayfinder, Northside, McVestCo, and Boon Fund angels — providing a universal API that aggregates data from 150,000+ commercial trucks' telematics systems (GPS location, speed, harsh braking, vehicle diagnostics, HOS compliance data) into a single normalized API accessible to insurance companies, fintech lenders, and fleet management software developers. Founded by Raghav Midha and Connor Giles, Terminal is building the "Plaid for commercial trucking telematics" — the data aggregation layer that enables connected products without bilateral integrations with every individual telematics provider.

Full profile

Decimal

EmergingFintech

Tech-Enabled Bookkeeping

Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.

AI VisibilityBeta
Overall Score
D18
Category Rank
#1 of 1
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
21
Perplexity
17
Gemini
23

About

Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.

Full profile

AI Visibility Head-to-Head

41
Overall Score
18
#655
Category Rank
#1
47
AI Consensus
84
up
Trend
up
51
ChatGPT
21
51
Perplexity
17
34
Gemini
23
33
Claude
18
45
Grok
22

Capabilities & Ecosystem

Capabilities

Only Decimal
Tech-Enabled Bookkeeping

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