Taxually vs Block
Side-by-side comparison of AI visibility scores, market position, and capabilities
EU VAT compliance automation for e-commerce and marketplaces; covers OSS scheme filing, multi-country VAT registration, and real-time calculation across EU states. Founded 2020, London.
About
Taxually is a London-based EU VAT compliance automation platform that helps e-commerce businesses, SaaS companies, and online marketplaces manage their VAT registration, calculation, reporting, and filing obligations across European Union member states and other VAT jurisdictions. Founded in 2020, Taxually was built in response to the growing complexity of EU VAT compliance for digital and e-commerce businesses, which was significantly complicated by the introduction of the EU's One Stop Shop (OSS) scheme in 2021—which simplified multi-country VAT filing for many cross-border sellers but introduced new eligibility rules, thresholds, and filing requirements that required specialized software to manage accurately. The platform handles VAT registration in EU member states, real-time rate calculation for digital and physical goods, and automated monthly or quarterly return filing.\n\nTaxually's platform is designed for the operational reality of e-commerce businesses that may be selling to customers in 27 EU member states simultaneously, each with different VAT rates for different product categories, different local thresholds, and different filing deadlines. The company provides a managed compliance service layer alongside its software—combining technology automation with human VAT specialists who handle edge cases, correspondence with tax authorities, and the VAT registration processes that require human interaction with national tax administrations. This hybrid technology-and-service model reflects the current maturity of VAT automation, where software can handle routine compliance but complex cross-border situations still benefit from specialist human judgment.\n\nTaxually targets e-commerce brands, SaaS businesses, and digital service companies based in the UK, North America, or elsewhere that are expanding sales into EU markets and need to comply with European VAT obligations without building an in-house EU tax function. The company competes with Avalara, Sovos, and Taxamo (Vertex) in the EU VAT compliance market, as well as with regional European tax compliance firms. Taxually differentiates on its focus on the EU VAT complexity space, its OSS scheme expertise, and the integration of managed services with software automation.
San Francisco fintech (NYSE: SQ) added to S&P 500 July 2025; Cash App $5.0B gross profit, Square $3.7B, Afterpay BNPL integration, Jack Dorsey CEO competing with PayPal/Venmo and Stripe for merchant and consumer fintech.
About
Block, Inc. is a San Francisco, California-based financial technology company — publicly traded on the New York Stock Exchange (NYSE: SQ) as an S&P 500 Information Technology component (added to the S&P 500 on July 23, 2025, replacing Hess Corporation) — operating two primary financial platforms: Square (merchant payment processing, point-of-sale hardware, and business banking for small-to-mid-size merchants) and Cash App (peer-to-peer payments, digital banking, stock investing, and Bitcoin transactions for individuals) alongside Afterpay (buy now pay later), Tidal (music streaming), and TBD (decentralized finance), through approximately 12,000 employees. CEO Jack Dorsey (co-founder with Jim McKelvey in 2009 as Square, rebranded to Block in December 2021) leads the company's strategy of building an interconnected ecosystem of financial services that connect individual consumers (Cash App) with merchants (Square) and the broader financial ecosystem. In fiscal year 2024, Block reported gross profit of approximately $8.9 billion, with Cash App generating approximately $5.0 billion in gross profit (+14% year-over-year) driven by Cash App Card, direct deposit adoption, and Cash App Pay, while Square generated approximately $3.7 billion in gross profit (+9%) driven by software and banking products alongside payment processing. Block acquired Afterpay for $29 billion in January 2022 — integrating the Australian buy-now-pay-later platform into both Square (merchant installment offer at checkout) and Cash App (consumer Afterpay integration).
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