Tally vs Zapier
Side-by-side comparison of AI visibility scores, market position, and capabilities
Belgium bootstrapped no-code form builder at $2M ARR Mar 2025 with 150K customers and $0 raised; unlimited free tier competing with Typeform and Google Forms through product-led growth from $10K MRR (2022) to $175K MRR (2025).
About
Tally is a Ghent, Belgium-based no-code form builder — completely bootstrapped with zero external funding — providing individuals, startups, and businesses with a freemium online form platform (unlimited forms and unlimited submissions on the free tier) that reached $2 million in annual recurring revenue in March 2025 with $175,000 in monthly revenue and 150,000 customers across 34 employees. Founded in 2020 by Marie Martens and Filip Minev, Tally grew from $10K MRR in February 2022 to $60K MRR in May 2023 to $100K MRR in February 2024 to $175K MRR in March 2025 — a sustained growth trajectory achieved without venture capital through product-led growth and a generous free tier that competes directly with Google Forms, Typeform ($29/month Pro plan), and Jotform.
Zapier is the leading no-code automation platform connecting 7,000+ apps, with $310M revenue in 2024 and profitable since 2014, serving 1.8M+ businesses that automate workflows without coding.
About
Zapier is the dominant no-code automation platform that enables business users to connect applications and automate workflows without writing code. Founded in 2012 by Wade Foster, Bryan Helmig, and Mike Knoop, Zapier built a massive library of app integrations—now exceeding 7,000 apps—connected through a trigger-action model: when an event happens in one app (a new email, a form submission, a sale), Zapier automatically performs actions in other apps (creating a record, sending a notification, updating a spreadsheet). This simple concept enabled millions of businesses to automate time-consuming manual processes.
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