Tally vs Decimal
Side-by-side comparison of AI visibility scores, market position, and capabilities
Belgium bootstrapped no-code form builder at $2M ARR Mar 2025 with 150K customers and $0 raised; unlimited free tier competing with Typeform and Google Forms through product-led growth from $10K MRR (2022) to $175K MRR (2025).
About
Tally is a Ghent, Belgium-based no-code form builder — completely bootstrapped with zero external funding — providing individuals, startups, and businesses with a freemium online form platform (unlimited forms and unlimited submissions on the free tier) that reached $2 million in annual recurring revenue in March 2025 with $175,000 in monthly revenue and 150,000 customers across 34 employees. Founded in 2020 by Marie Martens and Filip Minev, Tally grew from $10K MRR in February 2022 to $60K MRR in May 2023 to $100K MRR in February 2024 to $175K MRR in March 2025 — a sustained growth trajectory achieved without venture capital through product-led growth and a generous free tier that competes directly with Google Forms, Typeform ($29/month Pro plan), and Jotform.
Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.
About
Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.
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