Tabby vs Cash App
Side-by-side comparison of AI visibility scores, market position, and capabilities
Leading BNPL platform in MENA with 10M+ users across Saudi Arabia, UAE, and Kuwait. Valued at $1.5B after $200M Series D; partners with 30,000+ brands.
About
Tabby is the leading buy now, pay later (BNPL) platform in the Middle East and North Africa, founded in 2019 and headquartered in Dubai, UAE. The company was built to address the MENA region's unique financial landscape — high smartphone penetration, a large unbanked and underbanked population, and consumer demand for installment-based purchasing that predates modern fintech. Tabby's mission is to make financial freedom accessible across the region.\n\nTabby's core product lets shoppers split purchases into four interest-free payments or pay later in 30 days, with no credit card required. The platform integrates with more than 30,000 merchant partners across fashion, electronics, health and beauty, and home categories. Tabby operates across Saudi Arabia, the UAE, and Kuwait, with Saudi Arabia representing the largest share of GMV. The business model monetizes through merchant fees, similar to other BNPL providers, while offering consumers a zero-interest product.\n\nTabby has scaled to more than 10 million users and achieved a $1.5 billion valuation following its $200 million Series D round. The company is one of the few MENA-born fintech unicorns and has benefited from the region's rapid e-commerce growth and favorable regulatory environment for BNPL. In 2025–2026, Tabby has expanded its financial services offerings beyond BNPL, exploring savings and credit products to deepen its relationship with its large and growing consumer base.
Block Inc. (NYSE: SQ) digital banking at 57M MAU generating $16.25B 2024 revenue (half of Block); Bitcoin trading 62% of revenue with Moneybot AI and Lightning Network competing with Venmo and Chime for Gen Z financial services.
About
Cash App is a San Francisco, California-based digital banking and payments platform — operated by Block, Inc. (NYSE: SQ, formerly Square) — providing 57 million monthly active users with a comprehensive mobile financial services ecosystem including peer-to-peer payments, Cash App Card debit card (24 million users), Bitcoin and fractional stock investing, direct deposit banking, tax filing, and personal loans. In 2024, Cash App generated $16.25 billion in revenue (13.2% year-over-year growth) and processed $282.9 billion in customer inflows — representing half of Block's total revenue with Bitcoin trading comprising 62% of Cash App's revenue stream. Cash App's AI expansion includes Moneybot (an AI-powered financial navigation assistant) and Bitcoin Lightning Network payments using USD balance, with stablecoin support in development. Launched in October 2013 as "Square Cash" by Jack Dorsey and Brian Grassadonia.
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