Swapcard vs Kindful

About

Swapcard is an AI-powered event networking and community platform designed for professional conferences, trade shows, and associations — providing attendee matchmaking, meeting scheduling, exhibitor lead management, and event community features that help organizers deliver measurable networking value for attendees. Founded in 2013 in Paris, France by Benjamin Boutet and Apolline Adiju, Swapcard has raised approximately $25 million and serves event organizers globally, including major associations, media companies, and corporate event teams who run large multi-day professional events.\n\nSwapcard's platform enables conference attendees to connect with each other through AI-powered profile matching — the system analyzes attendee professional profiles, stated interests, and session registrations to recommend high-relevance connections and facilitate meeting requests before, during, and after events. For exhibitors and sponsors, the platform provides lead scanning, meeting booking, and post-event lead nurturing tools. The community layer maintains attendee engagement between annual events through year-round networking.\n\nIn 2025, Swapcard competes in the event technology and virtual/hybrid events market against Hopin (now RingCentral Events), Brella (event networking focus), Grip, and Cvent for event networking and app platform share. The event technology market contracted after the COVID-driven virtual events boom before stabilizing around hybrid and enhanced in-person event experiences. Swapcard's focus on AI-powered meaningful matchmaking differentiates it from basic event apps that list schedules and exhibitor directories. The 2025 strategy focuses on deepening its AI matching capabilities to improve the signal-to-noise ratio in networking recommendations, expanding its integration with event registration systems, and growing its year-round community product for associations.