Swap vs Weee!
Side-by-side comparison of AI visibility scores, market position, and capabilities
London D2C e-commerce OS (founded 2022); $40M ICONIQ Growth Series B (March 2025) after 7x revenue growth with Importer of Record model serving 500+ fashion brands ($20M-$100M) competing with Global-e for cross-border operations.
About
Swap is a London, United Kingdom-based e-commerce operating system for direct-to-consumer brands — backed with approximately $49 million in total funding including a $40 million Series B in March 2025 led by ICONIQ Growth with Cherry Ventures, QED Investors, and 9900 Capital — providing a unified platform for cross-border logistics, inventory management, and international operations that reduces operational costs by up to 30% and improves revenue by 8% for 500+ fashion, eyewear, and lifestyle brands. Founded in 2022 by CEO Sam Atkinson and CPO Zach Bailet (whose direct experience running a cross-border e-commerce business sourcing from Africa informed the platform's design), Swap achieved 7x revenue growth between March 2024 and March 2025. Brands including 3.1 Phillip Lim, Sandy Liang, Ed Hardy, Pangaia, The Frankie Shop, and Odd Muse (typically $20M-$100M annual sales) rely on Swap for Importer of Record services, delivered duty paid (DDP) shipping, automated tax remittance, and express customs clearance across 190+ countries. Swap Inventory (AI-powered demand forecasting and smart restocking) launched in 2025 alongside expansion to Australia and Canada.
Weee! is the largest Asian and Hispanic online grocery in the US with $1B+ revenue, delivering 40K daily orders across all 48 states with a $4.1B valuation and strong unit economics.
About
Weee! is the largest ethnic online grocery platform in the United States, specializing in Asian and Hispanic food products that are difficult to source at mainstream grocery chains. Founded in 2015 by Larry Liu, Weee! built a social commerce model where customers could earn discounts by sharing deals with their communities—a referral mechanism that drove rapid, low-cost user acquisition within tight-knit Asian and Hispanic American communities in the US.
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