Surf AI vs Shopify
Side-by-side comparison of AI visibility scores, market position, and capabilities
Raised $57M led by Accel and Cyberstarts (Mar 2026). Builds context graph linking assets, identities, and permissions across identity, cloud, SaaS, and IT.
About
Surf AI is an agentic security operations company that builds a living context graph linking enterprise assets, owners, permissions, and dependencies across identity, cloud, data, HR, and IT systems. The company raised $57 million in launch financing led by Accel and Cyberstarts — the two most active institutional investors in Israeli cybersecurity — and emerged from stealth in March 2026.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
About
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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