SupplyShift vs UPS

Side-by-side comparison of AI visibility scores, market position, and capabilities

UPS leads in AI visibility (91 vs 54)
SupplyShift logo

SupplyShift

ChallengerSupply Chain

Supply Chain Sustainability

Santa Cruz-based supply chain sustainability platform founded in 2013; helps brands collect ESG data from suppliers, score performance, and manage labor, environmental, and diversity risks.

AI VisibilityBeta
Overall Score
C54
Category Rank
#97 of 263
AI Consensus
78%
Trend
stable
Per Platform
ChatGPT
51
Perplexity
56
Gemini
53

About

SupplyShift is a Santa Cruz, California-based supply chain sustainability platform that helps companies collect, analyze, and act on sustainability and ESG data from their supplier networks. Founded in 2013, SupplyShift provides a digital supplier engagement platform that enables brands and manufacturers to send tailored sustainability questionnaires, collect supplier-reported data, score and benchmark supplier performance, and build risk heat maps across their supply chains. The platform covers a range of ESG topics including labor rights, environmental impact, ethical sourcing, and diversity and inclusion, with assessment templates aligned to global standards including the UN Sustainable Development Goals, Sedex, and industry-specific frameworks.\n\nSupplyShift's collaboration model emphasizes supplier engagement and improvement over pure compliance auditing. Rather than treating suppliers as subjects of one-directional data demands, the platform includes tools that help suppliers understand their scores, benchmark themselves against peers, and access educational resources to improve their sustainability performance over time. This capacity-building approach is intended to create genuine supply chain improvement rather than checkbox compliance, and has resonated with companies that want to demonstrate real-world ESG impact to investors and customers rather than just documenting risk disclosure.\n\nSupplyShift has built a network effect through its shared supplier database, which reduces data collection burden when multiple brands use the platform with the same supplier—the supplier can complete their profile once and share it across multiple customer requests, reducing survey fatigue. The company serves customers across technology, consumer goods, retail, and food sectors. SupplyShift competes with EcoVadis, Sedex, and TrusTrace in the supplier sustainability assessment market, differentiating on platform flexibility, supplier development focus, and the shared supplier data network that reduces collection friction.

Full profile
UPS logo

UPS

LeaderLogistics & Supply Chain

Global Logistics

NYSE-listed (UPS) global package carrier with $91.1B revenue and 24M+ daily deliveries; managing Amazon volume reduction while growing healthcare logistics and international express competing with FedEx.

AI VisibilityBeta
Overall Score
A91
Category Rank
#2 of 263
AI Consensus
69%
Trend
stable
Per Platform
ChatGPT
96
Perplexity
89
Gemini
89

About

UPS (United Parcel Service) is an Atlanta-based global logistics and package delivery company — one of the world's two largest package carriers alongside FedEx — operating ground delivery networks in the US and international air/ground express delivery in 220+ countries, plus supply chain management, freight forwarding, customs brokerage, and healthcare logistics services. Listed on NYSE (NYSE: UPS), UPS generated $91.1 billion in revenue in fiscal year 2023 and employs approximately 495,000 people globally, delivering 24+ million packages per day.

Full profile

AI Visibility Head-to-Head

54
Overall Score
91
#97
Category Rank
#2
78
AI Consensus
69
stable
Trend
stable
51
ChatGPT
96
56
Perplexity
89
53
Gemini
89
59
Claude
85
59
Grok
97

Key Details

Category
Supply Chain Sustainability
Global Logistics
Tier
Challenger
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only SupplyShift
Supply Chain Sustainability
Only UPS
Global Logistics

Integrations

Only UPS
UPS is classified as company.

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.