Super.com vs Principal Financial Group
Side-by-side comparison of AI visibility scores, market position, and capabilities
Super.com (formerly Snapcommerce) is a consumer fintech and travel platform offering discounted travel bookings, cash advances, cashback rewards, and credit-building tools; raised over $150M total including a $125M Series C in 2022;
About
Super.com, formerly known as Snapcommerce, is a consumer technology company founded in 2016 by Hussein Fazal and Henry Shi, and headquartered in Toronto, Canada with a significant U.S. presence. The company rebranded to Super.com in 2022 following a $125M Series C round that valued the business at over $500M (unicorn status), bringing total funding to approximately $150M from investors including Inovia Capital, Telstra Ventures, and Omers Ventures. The rebranding reflected a broader evolution from its origins as an SMS-based travel deals platform to a full consumer fintech and commerce super-app.
Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).
About
Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.
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