Stori vs Alpaca

Side-by-side comparison of AI visibility scores, market position, and capabilities

Alpaca leads in AI visibility (72 vs 54)
Stori logo

Stori

ChallengerFinancial Services

Consumer Credit Emerging Markets

Stori is a Mexico-focused fintech providing credit cards to underbanked consumers; raised $250M+ at $1.2B valuation; 3M+ cardholders with 70% first-time credit card users; backed by GGV Capital, GIC, and Lightspeed.

AI VisibilityBeta
Overall Score
C54
Category Rank
#274 of 682
AI Consensus
76%
Trend
stable
Per Platform
ChatGPT
53
Perplexity
49
Gemini
53

About

Stori is a leading Mexico-focused consumer fintech company that provides credit cards and financial services to underserved and unbanked populations who lack access to traditional banking products. Founded in 2018 in Mexico City by Marlene Garayzar and Bin Chen, Stori has rapidly grown to over 3 million cardholders, with approximately 70% being first-time credit card users. The company raised $250 million in total funding, reaching a valuation of $1.2 billion, with investors including GGV Capital, GIC (Singapore's sovereign wealth fund), Lightspeed Venture Partners, Tresalia Capital, and General Atlantic.

Full profile
Alpaca logo

Alpaca

LeaderFinancial Services

Brokerage Infrastructure API Platform

Alpaca is a self-clearing broker-dealer and global leader in brokerage infrastructure APIs for stocks, ETFs, options, and fixed income; raised $52M Series C in April 2025 totaling $170M;

AI VisibilityBeta
Overall Score
B72
Category Rank
#169 of 682
AI Consensus
76%
Trend
stable
Per Platform
ChatGPT
67
Perplexity
77
Gemini
69

About

Alpaca is a developer-first brokerage infrastructure company founded in 2015 and headquartered in San Mateo, California. It operates as a fully self-clearing broker-dealer with DTCC, Nasdaq, OCC, and FICC memberships — enabling it to provide end-to-end brokerage infrastructure for stocks, ETFs, options, fixed income, and cryptocurrency without requiring partners to manage their own clearing relationships. Alpaca's Broker API allows fintech companies, neobrokerages, robo-advisors, and wealth management platforms to embed multi-asset trading into their applications with a single integration.

Full profile

AI Visibility Head-to-Head

54
Overall Score
72
#274
Category Rank
#169
76
AI Consensus
76
stable
Trend
stable
53
ChatGPT
67
49
Perplexity
77
53
Gemini
69
54
Claude
71
60
Grok
74

Key Details

Category
Consumer Credit Emerging Markets
Brokerage Infrastructure API Platform
Tier
Challenger
Leader
Entity Type
brand
brand

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.