Steep vs Grafana Labs
Side-by-side comparison of AI visibility scores, market position, and capabilities
Copenhagen Denmark BI platform for modern data teams connecting to Snowflake and BigQuery; metric-centric analytics with fast warehouse-native query execution and clean opinionated UI designed as an alternative to legacy BI paradigms for analytics engineering teams.
About
Steep is a business intelligence and analytics platform founded in 2021 and headquartered in Copenhagen, Denmark. The company was founded by former product and engineering leaders to build a BI tool optimized for the modern data team workflow — fast, warehouse-native query execution, a clean and opinionated UI, and first-class support for the metric-centric analytics workflows that analytics engineering teams are building. Steep positions itself as an alternative to legacy BI tools that carry the weight of decade-old UI paradigms and to overly complex enterprise platforms.\n\nSteep has raised pre-seed funding and operates as a lean, product-focused startup primarily targeting analytics engineering teams in Europe and growing technology companies. Its platform connects directly to Snowflake, BigQuery, and Redshift as the query engine, ensuring that all analysis runs against live warehouse data without intermediate caching layers that can serve inconsistent results. Steep's metric layer allows teams to define business metrics centrally and build dashboards around those metrics rather than one-off SQL queries, promoting consistency in how the company measures performance.\n\nSteep's dashboard experience is designed for both analysts building data products and business stakeholders consuming them, with a clean viewer mode that removes technical noise for non-technical audiences. The platform supports scheduled email and Slack delivery of dashboard snapshots, data alerting for metric threshold monitoring, and embedding for sharing dashboards in internal tools. Steep's European roots and GDPR-compliant data architecture make it a strong fit for European organizations with data residency requirements.
Open-source observability leader with $6B valuation; Grafana dashboards plus Loki/Tempo/Mimir stack serving millions of installations as Datadog alternative with community-driven adoption.
About
Grafana Labs is the company behind Grafana — the world's most widely used open-source observability and data visualization platform — providing the Grafana Cloud managed service, Grafana Enterprise, and a suite of open-source tools including Loki (log aggregation), Tempo (distributed tracing), and Mimir (long-term Prometheus metrics storage). Founded in 2019 by Raj Dutt, Torkel Ödegaard, and Tom Wilkie (the creators of the original Grafana open-source project) in New York, Grafana Labs has raised over $600 million at a $6 billion valuation.\n\nGrafana's open-source project — downloadable and self-hostable for free — has driven extraordinary community adoption: millions of Grafana installations globally power engineering, IoT, and business dashboards at organizations from startups to large enterprises. Grafana's plugin ecosystem connects to 200+ data sources (Prometheus, InfluxDB, Elasticsearch, AWS CloudWatch, databases), making it the universal observability visualization layer. Grafana Cloud packages the open-source tools into a fully managed SaaS offering with unlimited metrics, logs, traces, and dashboards.\n\nIn 2025, Grafana Labs competes in the observability platform market against Datadog, New Relic, Dynatrace, and the ELK/OpenSearch stack for enterprise monitoring and observability. Grafana's open-source-first model creates a moat through developer community and ecosystem — engineers who build personal dashboards on Grafana become advocates for Grafana Cloud at their employers. The company's OpenTelemetry alignment and multi-source data philosophy ("query any data, anywhere") differentiates it from Datadog's monolithic agent model. The 2025 strategy focuses on growing Grafana Cloud enterprise adoption, advancing AI-powered Sift (automatic anomaly investigation), and expanding the Grafana IRM (incident response management) product.
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