Splitgate vs Google Ad Manager
Side-by-side comparison of AI visibility scores, market position, and capabilities
Splitgate is a free-to-play FPS by 1047 Games combining arena shooting with player-controlled portals; relaunched as "Splitgate: Arena Reloaded" in December 2025 after a difficult Splitgate 2 cycle;
About
Splitgate is a free-to-play multiplayer first-person shooter developed and published by 1047 Games, founded by Ian Proulx and Nicholas Bagamian in 2017. The game's defining mechanic is real-time portal placement — players open portals on arena surfaces to flank opponents, create sight lines, or escape danger, layering a spatial puzzle element onto traditional arena FPS combat. The original Splitgate launched on Steam in 2019 and went viral in July 2021 during a beta surge, forcing the studio to scale infrastructure rapidly and fueling a $100M+ funding raise.
Alphabet (GOOGL) dominant publisher ad server and programmatic exchange facing DOJ antitrust divestiture demand; serving major media and broadcasters across programmatic, direct-sold, and CTV advertising.
About
Google Ad Manager is Alphabet's unified ad serving and monetization platform for digital publishers — combining what were previously two separate Google products (DoubleClick for Publishers/DFP for large publishers and Google Ad Exchange/AdX for programmatic demand) into a single platform that powers advertising for some of the world's largest media companies, broadcasters, and app developers. Part of Alphabet (NASDAQ: GOOGL), Google Ad Manager serves as the infrastructure layer through which publishers sell their advertising inventory across programmatic and direct channels.
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