Sona vs Forge Global
Side-by-side comparison of AI visibility scores, market position, and capabilities
Raised $45M Series B (Apr 2026) led by N47. $100M+ total. Launched Forge AI app builder for frontline businesses. Scheduling, HR, and payroll for retail, hospitality, and healthcare.
About
Sona is a frontline workforce management platform covering scheduling, HR, and payroll for retail, hospitality, healthcare, and logistics — industries that employ the majority of hourly workers in the developed world. The company raised $45 million in Series B financing in April 2026 led by N47, bringing total funding above $100 million. Its April 2026 Forge platform lets frontline businesses build custom AI applications on top of their workforce data — a low-code extension layer that creates stickiness beyond core scheduling.
Pre-IPO secondary marketplace for private company shares; institutional-grade transactions for employee equity and early investor liquidity with Forge Data analytics.
About
Forge Global is a private securities marketplace providing liquidity solutions for shareholders of pre-IPO companies — including employees, early investors, and former executives — seeking to sell equity before a company goes public. Founded in 2018 and headquartered in San Francisco, Forge went public via SPAC merger in March 2022 and operates as the leading institutional-grade secondary marketplace for late-stage private company shares. The company's marketplace pairs sellers with institutional buyers including family offices, hedge funds, and accredited investors seeking pre-IPO allocations.
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