Sojern vs Trip.com
Side-by-side comparison of AI visibility scores, market position, and capabilities
Travel marketing platform using proprietary traveler intent data from hundreds of sources to power targeted digital advertising for hotels, destinations, and travel brands; intent-based audience segments reach travelers actively planning trips at peak purchase intent.
About
Sojern is a digital marketing platform purpose-built for the travel industry, using proprietary traveler intent data to power targeted advertising campaigns for hotels, airlines, destinations, attractions, and online travel agencies. The platform aggregates travel intent signals from hundreds of sources — including flight and hotel search activity, itinerary data, and booking path behavior — to build audience segments that reflect travelers actively planning trips, enabling travel marketers to reach potential guests at the moment of highest purchase intent rather than relying on demographic targeting alone. This intent-based approach has made Sojern a preferred programmatic advertising partner for hospitality and destination marketing organizations that need to drive direct bookings and reduce OTA dependency.
China's largest OTA and leading global travel platform; Trip.com Group revenue grew 42% YoY in 2023 to ~$870M; fastest-growing app downloads globally 2024.
About
Trip.com is the international consumer-facing brand of Trip.com Group (formerly Ctrip), China's largest online travel agency. Founded in 1999 and headquartered in Shanghai, Trip.com Group went public on Nasdaq in 2003 and expanded aggressively into global markets through the Trip.com brand, serving travelers across 200+ countries in 24+ languages. Core products include flights, hotels, trains, car rentals, and curated travel experiences.\n\nTrip.com differentiates through its deep integration of Chinese domestic travel infrastructure—high-speed rail ticketing, domestic low-cost carriers, and Chinese-language hospitality services—combined with an increasingly competitive international product. Following China's relaxation of outbound tourism restrictions, Trip.com saw the largest percentage increase in app downloads of any major travel brand. Its AI assistant "TripGenie" powers itinerary planning and personalized recommendations.\n\nTrip.com Group revenue reached approximately $8.7B in FY2024 (RMB-denominated), driven by strong China outbound recovery and international hotel and flight bookings. The company's international segment grew over 60% in 2024. As of 2025, Trip.com Group serves over 400 million cumulative registered users and is aggressively expanding its loyalty program, Trip.com Rewards, in Asia-Pacific and European markets.
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