SoilSense vs CropX
Side-by-side comparison of AI visibility scores, market position, and capabilities
IoT soil monitoring sensors for precision irrigation in orchards and vineyards. Based in Aarhus, Denmark. Provides real-time soil moisture data for water-efficient growing.
About
SoilSense is a Danish agricultural technology company headquartered in Aarhus that develops IoT-based soil moisture monitoring solutions for orchards, vineyards, and vegetable farms. The company's wireless sensors measure soil water content at multiple depths in real time, delivering the field-level data growers need to implement deficit irrigation strategies and maximize water use efficiency.\n\nSoilSense's platform is designed for ease of use and deployment — sensors are installed quickly without specialist equipment, and data flows directly to a web and mobile dashboard where growers and their advisers can monitor soil conditions and receive irrigation alerts. The system integrates with weather data and evapotranspiration models to provide context for sensor readings and help growers calibrate their irrigation timing.\n\nThe company serves specialty crop producers across Europe, with particular traction in wine grape and apple growing regions where precise water management improves both fruit quality and yield. SoilSense has received support from Innovation Fund Denmark and continues to develop its platform capabilities, including integrations with commercial irrigation control systems that enable automated irrigation triggering based on soil moisture thresholds.
$3.5M annual revenue 2025; $86.1M total funding (Series C Oct 2023); deployed in 60+ countries; acquired Regen adding 130K acres; 134 employees; precision agriculture market $8.7B 2024; subscription-based model
About
CropX was founded in 2014 in Tel Aviv, Israel, with the mission of helping farmers improve crop yields and reduce resource consumption through precision agriculture technology. The company developed soil sensing hardware and analytics software that translate subsurface soil data into actionable irrigation and nutrient management recommendations, enabling farms of any size to optimize inputs based on actual field conditions rather than generalized agronomic guidelines.\n\nCropX's platform combines wireless soil sensors that measure moisture, temperature, and electrical conductivity at multiple depths with a cloud-based analytics engine that integrates weather data, satellite imagery, and farm management records. Recommendations are delivered via a mobile app, enabling farm managers to make data-driven irrigation decisions in real time. The 2023 acquisition of Regen added 130,000 acres of managed farmland to its platform and expanded its capabilities in carbon and regenerative agriculture. CropX is deployed in 60+ countries across a diverse range of crops and farm types.\n\nCropX has raised $86.1M in total funding, including a Series C in October 2023, and has grown to serve 20,000+ customers with a team of 134 employees. The company's international deployment footprint — spanning North America, Europe, Australia, and emerging agricultural markets — reflects the universal applicability of data-driven soil management. CropX sits at the intersection of precision agriculture, water conservation, and sustainable farming, three of the highest-priority investment themes in global food systems.
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