Smurfit Westrock vs SAP
Side-by-side comparison of AI visibility scores, market position, and capabilities
Smurfit Westrock (SW) reported ~$22B revenue in FY2024. World's largest paper-based packaging company formed by 2024 merger of Smurfit Kappa and WestRock. HQ: Dublin.
About
Smurfit Westrock plc is the world's largest paper-based packaging company, formed in 2024 through the $20 billion combination of Ireland's Smurfit Kappa and U.S.-based WestRock. The combined company operates approximately 500 production facilities across 40+ countries, manufacturing corrugated boxes, containerboard, and consumer packaging for consumer goods, food & beverage, and industrial customers globally.
Frankfurt-listed (ETR: SAP) global enterprise ERP at €34.18B revenue 2024 with €17.14B cloud growing +25%; RISE migration converting 30K+ on-premise customers competing with Oracle and Microsoft Dynamics for large enterprise ERP.
About
SAP SE is a Walldorf, Germany-based enterprise software company — listed on the Frankfurt Stock Exchange (ETR: SAP) and NYSE (NYSE: SAP as ADR) — providing ERP (enterprise resource planning), CRM, supply chain management, human capital management, and business intelligence software to 26,000+ enterprise customers across 180+ countries, generating €34.18 billion in total revenue in fiscal year 2024 (+10% year-over-year) with cloud revenue growing to €17.14 billion (+25% YoY) as 30,000+ on-premise customers migrate to SAP's cloud platform. Founded in 1972 by five former IBM engineers (Hasso Plattner, Dietmar Hopp, Klaus Tschira, Hans-Werner Hector, and Claus Wellenreuther), SAP became the de facto standard for large enterprise operations management, running mission-critical processes for 87% of Forbes Global 2000 companies.
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