SimplePractice vs Decimal
Side-by-side comparison of AI visibility scores, market position, and capabilities
All-in-one practice management platform for 185,000+ therapists, counselors, social workers, and wellness practitioners; Santa Monica-based; handles scheduling, HIPAA-compliant telehealth, insurance billing, ERA processing, and progress notes in a unified system.
About
SimplePractice is a Santa Monica-based practice management software company serving independent therapists, counselors, social workers, nutritionists, and other health and wellness practitioners. The platform provides scheduling, client intake forms, HIPAA-compliant telehealth video sessions, insurance billing, payment processing, progress notes, and client messaging in a unified system designed specifically for solo and small group private practices. SimplePractice handles the administrative burden of running a private practice — eligibility verification, superbills, ERA processing — enabling clinicians to spend more time with clients and less time on paperwork. The company serves over 185,000 practitioners across the United States and has become the dominant practice management platform in the mental health private practice segment. Founded in 2012, SimplePractice raised over $50M from investors including Susquehanna Growth Equity and has grown organically through referrals within the therapist community. It competes with TherapyNotes, TheraNest, and Therapy Brands in the mental health software market.
Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.
About
Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.
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