Simon Property Group vs Decimal
Side-by-side comparison of AI visibility scores, market position, and capabilities
Indianapolis largest US retail REIT (NYSE: SPG) at record $4.9B 2024 FFO; 96.5% occupancy (8-year high), $6.16B revenue, 232 properties/200M sq ft with Premium Outlets network competing with Macerich for luxury retail tenants.
About
Simon Property Group, Inc. is an Indianapolis, Indiana-based retail real estate investment trust — publicly traded on the New York Stock Exchange (NYSE: SPG) as an S&P 500 REIT component — owning or holding interests in 232 properties across 37 states and Puerto Rico plus 35 international properties, comprising 92 malls, 70 Premium Outlets, 14 Mills, 6 lifestyle centers, and 12 other retail properties totaling approximately 200 million square feet of retail space. In fiscal year 2024, Simon Property Group reported record total funds from operations (FFO) of $4.9 billion ($12.99 per share), trailing twelve-month revenue of $6.16 billion, domestic net operating income (NOI) growth of 4.7%, and portfolio occupancy of 96.5% — the highest in eight years — while signing a record 5,500 leases covering 21+ million square feet, with base minimum rent per square foot increasing 2.5% to $58.26. CEO David Simon (son of founder Melvin Simon, CEO since 1995, Chairman since 2007) has led the company through the pandemic retail disruption and the subsequent mall resurgence, emphasizing the "shop, eat, stay and play" mixed-use destination strategy. Founded in 1960 by Melvin Simon with two small strip malls near Indianapolis, Simon became the largest US REIT IPO in history at its $840 million IPO in 1993 and built its portfolio through acquisitions of DeBartolo Realty (1996), Chelsea Property Group ($3.5B, 2004), Mills Corporation (2007), and Taubman Centers ($3.4B, 2020).
Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.
About
Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.
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