Side vs Zillow
Side-by-side comparison of AI visibility scores, market position, and capabilities
Brokerage platform for top agents; launch a boutique brand with Side's compliance, transaction management, and tech back-office; agent-first model with higher commission retention.
About
Side is a San Francisco-based real estate brokerage platform that enables high-performing real estate agents and teams to operate as independent boutique brokerages with their own brands, websites, and marketing while leveraging Side's enterprise-grade back-office services — compliance, transaction management, technology, and licensing infrastructure. Rather than the traditional model where top agents work under a brokerage brand and split a significant portion of commission, Side's agent-first model allows agents to present themselves under their own brands and retain more of their earnings. Side handles all the regulatory, operational, and technology overhead of running a licensed brokerage, allowing agents to focus entirely on client relationships and transaction volume. The company is particularly attractive to top producers who have built strong personal brands but lack the resources or desire to manage brokerage operations. Founded in 2017, Side raised over $300M and reached a unicorn valuation in 2021, backed by investors including Sapphire Ventures and Trinity Ventures. It competes with eXp Realty and Real in the agent empowerment brokerage model.
NASDAQ: Z largest US real estate marketplace with 204M monthly users and Zestimate AI valuations at $2.2B revenue; Premier Agent program and Zillow Home Loans competing with Realtor.com and Redfin for real estate transaction share.
About
Zillow Group is a Seattle-based real estate technology company — listed on NASDAQ (NASDAQ: Z and ZG) — operating the largest US real estate marketplace with 204 million monthly unique users browsing 160+ million US property listings, home valuations (the proprietary Zestimate AI algorithm), rental listings, and mortgage services, generating $2.2 billion in revenue in fiscal year 2024 through its Premier Agent program (paying real estate agents for lead referrals from buyers and sellers searching on Zillow), Zillow Home Loans (mortgage origination), and rental marketplace revenue. Founded in 2006 by Rich Barton and Lloyd Frink (former Microsoft and Expedia executives), Zillow created the consumer real estate search category with the Zestimate home valuation tool that gave homeowners and buyers unprecedented access to estimated market values outside of broker relationships.
AI Visibility Head-to-Head
Key Details
Capabilities & Ecosystem
Capabilities
Integrations
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.