Side vs 100ms
Side-by-side comparison of AI visibility scores, market position, and capabilities
Brokerage platform for top agents; launch a boutique brand with Side's compliance, transaction management, and tech back-office; agent-first model with higher commission retention.
About
Side is a San Francisco-based real estate brokerage platform that enables high-performing real estate agents and teams to operate as independent boutique brokerages with their own brands, websites, and marketing while leveraging Side's enterprise-grade back-office services — compliance, transaction management, technology, and licensing infrastructure. Rather than the traditional model where top agents work under a brokerage brand and split a significant portion of commission, Side's agent-first model allows agents to present themselves under their own brands and retain more of their earnings. Side handles all the regulatory, operational, and technology overhead of running a licensed brokerage, allowing agents to focus entirely on client relationships and transaction volume. The company is particularly attractive to top producers who have built strong personal brands but lack the resources or desire to manage brokerage operations. Founded in 2017, Side raised over $300M and reached a unicorn valuation in 2021, backed by investors including Sapphire Ventures and Trinity Ventures. It competes with eXp Realty and Real in the agent empowerment brokerage model.
100ms is a live audio/video infrastructure platform with SDKs for React, iOS, Android, and Flutter, providing programmable rooms, recording, and live streaming for web and mobile apps.
About
100ms is a live audio and video infrastructure platform that provides developers with SDKs and APIs for embedding real-time communication features — video rooms, audio spaces, live streams, and recording — into web and mobile applications. The platform is designed around a room-based model where developers programmatically create, configure, and manage video rooms through a REST API, with client SDKs for React, iOS, Android, Flutter, and React Native handling the media layer. This abstraction allows teams to build fully custom video experiences with their own UI without dealing with WebRTC internals, TURN server management, or media server infrastructure.
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