ShopBack vs Squarespace
Side-by-side comparison of AI visibility scores, market position, and capabilities
ShopBack is Asia-Pacific's leading cashback and shopping rewards platform with 50M+ users across 13 markets; raised $160M in Series F; achieved EBITDA profitability in 2025; expanding into North America with 20,000+ merchant partners.
About
ShopBack is a Singapore-based shopping, cashback, and rewards platform founded in 2014 by Henry Chan and Joel Leong. The platform connects consumers with over 20,000 merchant partners across 13 markets in Asia-Pacific and North America, enabling shoppers to earn cashback, rewards points, and exclusive discounts when purchasing from partner brands including major e-commerce platforms, travel booking sites, food delivery services, and fashion retailers. ShopBack operates at the intersection of affiliate commerce, fintech rewards, and consumer loyalty, making it the dominant cashback aggregator in the region.
Squarespace was taken private by Permira in a $7.2B deal in October 2024 and is scaling AI-powered site building tools targeting creative entrepreneurs and SMBs.
About
Squarespace was founded in 2003 by Anthony Casalena as a college dorm-room project and grew into one of the leading all-in-one website building and commerce platforms, going public on the NYSE in 2021. In October 2024, European private equity firm Permira completed an acquisition valuing the company at approximately $7.2 billion, taking it private with Casalena retaining a substantial equity stake and continuing as CEO and Board Chairman. The platform powers websites for millions of users in over 200 countries and territories, with annual recurring revenue reaching approximately $1.4 billion by end of 2025, primarily from subscription plans for its Presence (website hosting) and Commerce segments.
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